Concepedia

Service Benefit Positioning

Service Benefit Positioning is a strategic marketing approach within the domain of service positioning that differentiates a service offering by emphasizing the specific tangible and intangible benefits it delivers to customers.

4

Publications

194

Citations

9

Authors

4

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

Three Ecosophies for the Anthropocene: Environmental Governance, Continental Posthumanism and Indigenous Expressivism

Simone Bignall, Steve Hemming, Daryle Rigney · Deleuze Studies · 2016 · 84 citations

, , +16

Strategic benefits to SMEs from third party web services: An action research analysis

Amy W. Ray, Julian J. Ray · The Journal of Strategic Information Systems · 2006 · 62 citations

, , +16

Classifying Services by Tangibility/Intangibility of Attributes and Benefits

Darryl W. Miller, Jacque E. Foust · Services Marketing Quarterly · 2003 · 35 citations

, , +13

A decision support model for selecting product/service benefit positionings

Abba Μ. Krieger, Paul E. Green · European Journal of Operational Research · 2002 · 13 citations

, , +13

1–4 of 4

Authors

9

  1. DW
    Darryl W. Miller

    University of Wisconsin–River Falls, United States

    1 publications · 35 citations

    1

    h-index

  2. AΜ
    Abba Μ. Krieger

    University of Pennsylvania, United States

    1 publications · 13 citations

    1

    h-index

  3. DR
    Daryle Rigney

    Flinders University, Australia

    1 publications · 84 citations

    1

    h-index

  4. SB
    Simone Bignall

    Flinders University, Australia

    1 publications · 84 citations

    1

    h-index

  5. JJ
    Julian J. Ray

    University of Redlands, United States

    1 publications · 62 citations

    1

    h-index

1–5 of 9

Institutions

4

  1. University of Wisconsin–River Falls

    River Falls, United States

    1 h-index

    2 publications

    70 citations

  2. Bentley University

    Waltham, United States

    1 h-index

    1 publications

    62 citations

  3. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    2 publications

    26 citations

  4. Flinders University

    Adelaide, Australia

    1 h-index

    3 publications

    252 citations

1–4 of 4

Venues

  1. European Journal of Operational Research

    1 publications · 13 citations

    1

    h-index

  2. Deleuze Studies

    1 publications · 84 citations

    1

    h-index

  3. The Journal of Strategic Information Systems

    1 publications · 62 citations

    1

    h-index

  4. Services Marketing Quarterly

    1 publications · 35 citations

    1

    h-index

1–4