Concepedia

Segment Attractiveness Analysis

Segment Attractiveness Analysis is a strategic evaluation framework used in marketing to assess the potential profitability and viability of distinct consumer segments based on criteria such as size, growth potential, competitive intensity, and alignment with organizational capabilities, thereby distinguishing it from general segmentation methods by its focus on prioritizing segments according to their overall market appeal and strategic fit.

12

Publications

835

Citations

25

Authors

17

Institutions

Publications per year

2017–2026

2

Parents

Publications

12

Shopping malls attractiveness: a segmentation approach

Mohammed Ismail El‐Adly · International Journal of Retail & Distribution Management · 2007 · 252 citations

, , +17

Market segmentation: strategies for success

Sally Dibb · Marketing Intelligence & Planning · 1998 · 161 citations

, , +11

Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique

Keerthan Raj, P. S. Aithal · International Journal of Applied Engineering and Management Letters · 2022 · 78 citations · Full text

, , +17

Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

Ram Mudambi, Tom Baum · Journal of Travel Research · 1997 · 78 citations

, , +17

A segmentation study of Mexican consumers based on shopping centre attractiveness

Eva María González Hernández, Ma. Margarita Orozco Gómez · International Journal of Retail & Distribution Management · 2012 · 68 citations

, , +17

1–5 of 12

Authors

25

  1. SD
    Sally Dibb

    The Open University, United Kingdom

    2 publications · 188 citations

    2

    h-index

  2. RM
    Ram Mudambi

    Temple University, United States

    1 publications · 78 citations

    1

    h-index

  3. JR
    J. Rodríguez

    Universitat Politècnica de València, Spain

    1 publications · 18 citations

    1

    h-index

  4. AM
    Alastair M. Morrison

    Purdue University West Lafayette, United States

    1 publications · 56 citations

    1

    h-index

  5. KR
    Keerthan Raj

    Bhabha Atomic Research Centre, India

    1 publications · 78 citations

    1

    h-index

1–5 of 25

Institutions

17

  1. University of Warwick

    Coventry, United Kingdom

    2 h-index

    2 publications

    188 citations

  2. University of Wollongong

    Wollongong, Australia

    1 h-index

    2 publications

    70 citations

  3. Mangalore University

    Mangaluru, India

    1 h-index

    2 publications

    156 citations

  4. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    1 publications

    56 citations

  5. Bandung Institute of Technology

    Bandung, Indonesia

    1 h-index

    1 publications

    16 citations

  6. University at Buffalo, State University of New York

    Buffalo, United States

    1 h-index

    1 publications

    16 citations

  7. Ben-Gurion University of the Negev

    Beersheba, Israel

    1 h-index

    2 publications

    34 citations

  8. Tecnológico de Monterrey

    Monterrey, Mexico

    1 h-index

    2 publications

    136 citations

1–8 of 17

Venues

  1. 2

    h-index

  2. Journal of Travel Research

    JTR · 2 publications · 95 citations

    2

    h-index

  3. Journal of Hospitality & Leisure Marketing

    JHLM · 1 publications · 35 citations

    1

    h-index

  4. Journal of Strategic Marketing

    1 publications · 27 citations

    1

    h-index

  5. Marketing Intelligence & Planning

    1 publications · 161 citations

    1

    h-index

1–5