Concepedia

Ma. Margarita Orozco Gómez

MM

2

Publications

137

Citations

2

H-Index

2012

Active since

Affiliations

Tecnológico de Monterrey(Current)

Ma. Margarita Orozco Gómez is an author at Tecnológico de Monterrey specializing in business, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2012–2015

2

Publications

2

Brand personality and purchase intention

María de la Paz Toldos-Romero, Ma. Margarita Orozco Gómez · European Business Review · 2015 · 71 citations

, , +19

A segmentation study of Mexican consumers based on shopping centre attractiveness

Eva María González Hernández, Ma. Margarita Orozco Gómez · International Journal of Retail & Distribution Management · 2012 · 66 citations

, , +17

Rows per page

1–2 of 2