Concepedia

Sales Mix Optimization

Sales Mix Optimization is a strategic management framework within the domain of Menu Engineering and Margin Management that systematically identifies and adjusts the proportion of menu items sold to maximize profitability by leveraging differential contribution margins and demand elasticity across a restaurant’s product portfolio.

6

Publications

149

Citations

16

Authors

11

Institutions

Publications per year

2017–2026

3

Parents

Publications

6

The Effect of Probabilistic Selling on the Optimal Product Mix

Scott Fay, Jinhong Xie, Cong Feng · Journal of Retailing · 2015 · 50 citations

, , +8

Solving the “Marketing Mix” Problem using Geometric Programming

V. Balachandran, Dennis H. Gensch · Management Science · 1974 · 34 citations

, , +17

Optimal electrification level of passenger cars in Europe in a battery-constrained future

Ehsan Shafiei, Roland Dauphin, Marta Yugo · Transportation Research Part D Transport and Environment · 2021 · 26 citations · Full text

, , +17

Revenue Enhancement, Part 4

Bill Quain, Michael Sansbury, Stephen M. LeBruto · Cornell Hotel and Restaurant Administration Quarterly · 1999 · 16 citations

, , +17

Optimal sales-mix and generation plan in a two-stage electricity market

Paolo Falbo, Carlos Ruiz · Energy Economics · 2018 · 12 citations · Full text

, , +14

1–5 of 6

Authors

16

  1. DH
    Dennis H. Gensch

    University of Wisconsin–Milwaukee, United States

    1 publications · 34 citations

    1

    h-index

  2. ES
    Ehsan Shafiei

    Islamic Azad University Bandar Abbas, Iran

    1 publications · 26 citations

    1

    h-index

  3. HW
    Hartanto Wong

    Aarhus University, Denmark

    1 publications · 11 citations

    1

    h-index

  4. CF
    Cong Feng

    University of Mississippi, United States

    1 publications · 50 citations

    1

    h-index

  5. BQ
    Bill Quain

    Stockton University, United States

    1 publications · 16 citations

    1

    h-index

1–5 of 16

Institutions

11

  1. Universitas Gadjah Mada

    Yogyakarta, Indonesia

    1 h-index

    1 publications

    11 citations

  2. Northwestern University

    Evanston, United States

    1 h-index

    1 publications

    34 citations

  3. Universidad Carlos III de Madrid

    Madrid, Spain

    1 h-index

    1 publications

    12 citations

  4. University of Florida

    Gainesville, United States

    1 h-index

    1 publications

    50 citations

  5. Florida International University

    Miami, United States

    1 h-index

    1 publications

    16 citations

  6. University of Wisconsin–Milwaukee

    Milwaukee, United States

    1 h-index

    1 publications

    34 citations

  7. Concawe

    Brussels, Belgium

    1 h-index

    3 publications

    78 citations

  8. University of Brescia

    Brescia, Italy

    1 h-index

    1 publications

    12 citations

1–8 of 11

Venues

  1. Management Science

    1 publications · 34 citations

    1

    h-index

  2. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 1 publications · 16 citations

    1

    h-index

  3. Applied Mathematical Modelling

    1 publications · 11 citations

    1

    h-index

  4. Journal of Retailing

    1 publications · 50 citations

    1

    h-index

  5. 1

    h-index

1–5