Concepedia

Risk Perception Segmentation

Risk Perception Segmentation is a method of attitudinal segmentation that classifies consumers based on their subjective assessments of potential risks associated with products, services, or behaviors, distinguishing itself from other segmentation methods by focusing specifically on perceived uncertainty and its impact on decision-making.

9

Publications

383

Citations

28

Authors

19

Institutions

Publications per year

2017–2026

3

Parents

Publications

9

Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing

George R. Milne, George Pettinico, Fatima M. Hajjat et al. · Journal of Consumer Affairs · 2016 · 175 citations

, , +15

Using computers to narrowcast health messages: The role of audience segmentation, targeting, and tailoring in health promotion.

Rajiv N. Rimal, Angela D. Adkins · 2003 · 61 citations

, , +17

Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers

Sukanlaya Sawang, Chia-Chi Lee, Cindy Yunhsin Chou et al. · Journal of Retailing and Consumer Services · 2023 · 30 citations

, , +15

Segmenting purchasers of organisational professional services: a risk‐based approach

Vincent‐Wayne Mitchell · Journal of Services Marketing · 1998 · 29 citations

, , +8

A Cluster Analysis on the Risk of Particulate Matter: Focusing on Differences of Risk Perceptions and Risk-Related Behaviors based on Public Segmentation

YUNGWOOKKIM, Youjin Jang, Hye-Jin Lee et al. · Journal of Public Relations · 2016 · 21 citations · Full text

, , +17

1–5 of 9

Authors

28

  1. CC
    Carly C. Sponarski

    Colorado State University, United States

    1 publications · 16 citations

    1

    h-index

  2. SS
    Sukanlaya Sawang

    Queensland University of Technology, Australia

    1 publications · 30 citations

    1

    h-index

  3. GP
    George Pettinico

    University of Massachusetts Amherst, United States

    1 publications · 175 citations

    1

    h-index

  4. KP
    Kim Pham

    Institut Langevin, France

    1 publications · 17 citations

    1

    h-index

  5. VM
    Vincent‐Wayne Mitchell

    Manchester School of Architecture, United Kingdom

    1 publications · 29 citations

    1

    h-index

1–5 of 28

Institutions

19

  1. Vietnam National University of Agriculture

    Hanoi, Vietnam

    1 h-index

    1 publications

    17 citations

  2. Manchester School of Architecture

    Manchester, United Kingdom

    1 h-index

    1 publications

    29 citations

  3. Illinois Archaeological Survey

    Champaign, United States

    1 h-index

    1 publications

    16 citations

  4. Carnegie Mellon University

    Pittsburgh, United States

    1 h-index

    2 publications

    26 citations

  5. University of Florida Health

    Gainesville, United States

    1 h-index

    1 publications

    13 citations

  6. University of Manchester

    Manchester, United Kingdom

    1 h-index

    1 publications

    29 citations

  7. Department of Health Services

    Berkeley, United States

    1 h-index

    1 publications

    13 citations

  8. University of Florida

    Gainesville, United States

    1 h-index

    1 publications

    13 citations

1–8 of 19

Venues

  1. Journal of Food Products Marketing

    1 publications · 21 citations

    1

    h-index

  2. Methods of Information in Medicine

    1 publications · 13 citations

    1

    h-index

  3. Journal of Public Relations

    JPR · 1 publications · 21 citations

    1

    h-index

  4. Journal of Asian Business and Economic Studies

    JABES · 1 publications · 17 citations

    1

    h-index

  5. Journal of Consumer Affairs

    JCA · 1 publications · 175 citations

    1

    h-index

1–5