Retailer Negotiation

Retailer Negotiation is a strategic decision-making process within retail trade marketing wherein a retailer engages with suppliers or vendors to reach mutually acceptable terms on price, volume, delivery, and other transactional conditions, distinguished by its focus on optimizing retail-specific objectives such as margin, shelf space, and promotional support.

24

Publications

1.4K

Citations

51

Authors

44

Institutions

Publications per year

2017–2026

8

Authors

51

  1. PN
    Peter Newberry

    Pennsylvania State University, United States

    3 publications · 79 citations

    3

    h-index

  2. PJ
    Pranav Jindal

    University of North Carolina at Chapel Hill, United States

    3 publications · 79 citations

    3

    h-index

  3. GI
    Ganesh Iyer

    University of California, Berkeley, United States

    2 publications · 93 citations

    2

    h-index

  4. FZ
    Florian Zettelmeyer

    University of California, Berkeley, United States

    2 publications · 314 citations

    2

    h-index

  5. LG
    Liang Guo

    Hong Kong University of Science and Technology, Hong Kong SAR China

    2 publications · 93 citations

    2

    h-index

1–5 of 51

Venues

  1. Production and Operations Management

    POMS · 3 publications · 319 citations

    3

    h-index

  2. SSRN Electronic Journal

    Repository · 2 publications · 29 citations

    2

    h-index

  3. Journal of Marketing Research

    2 publications · 67 citations

    2

    h-index

  4. Management Science

    2 publications · 47 citations

    2

    h-index

  5. International Journal of Production Research

    2 publications · 177 citations

    2

    h-index

1–5