Retailer Negotiation
Retailer Negotiation is a strategic decision-making process within retail trade marketing wherein a retailer engages with suppliers or vendors to reach mutually acceptable terms on price, volume, delivery, and other transactional conditions, distinguished by its focus on optimizing retail-specific objectives such as margin, shelf space, and promotional support.
24
Publications
1.4K
Citations
51
Authors
44
Institutions
Publications per year
2017–2026
8
Parents
24
Retailer power: recent developments and policy implications
Paul Dobson, Michael Waterson · Economic Policy · 1999 · 126 citations
Multilateral Bargaining and Downstream Competition
Liang Guo, Ganesh Iyer · Marketing Science · 2013 · 82 citations
1–5 of 24
51
3
h-index
University of North Carolina at Chapel Hill, United States
3 publications · 79 citations
3
h-index
2
h-index
2
h-index
Hong Kong University of Science and Technology, Hong Kong SAR China
2 publications · 93 citations
2
h-index
1–5 of 51
44
University of North Carolina at Chapel Hill
Chapel Hill, United States
4 h-index
6 publications
151 citations
University of California, Berkeley
Berkeley, United States
4 h-index
4 publications
407 citations

Pennsylvania State University
State College, United States
2 h-index
2 publications
67 citations
Yale University
New Haven, United States
2 h-index
2 publications
314 citations
University of Tennessee at Chattanooga
Chattanooga, United States
1 h-index
1 publications
17 citations

University of Waterloo
Waterloo, Canada
1 h-index
1 publications
291 citations

Centre National de la Recherche Scientifique
Paris, France
1 h-index
4 publications
140 citations
University of Vienna
Vienna, Austria
1 h-index
1 publications
11 citations
1–8 of 44
POMS · 3 publications · 319 citations
3
h-index
Repository · 2 publications · 29 citations
2
h-index
2 publications · 67 citations
2
h-index
2 publications · 47 citations
2
h-index
2 publications · 177 citations
2
h-index
1–5