Concepedia

Retail Margin Setting

Retail Margin Setting is a pricing strategy within cost-based pricing wherein the retail price is determined by adding a fixed percentage or amount of markup to the cost price, distinguishing it from other pricing methods by its reliance on a predefined margin to ensure profitability.

12

Publications

409

Citations

21

Authors

15

Institutions

Publications per year

2017–2026

2

Parents

Publications

12

The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

Rajiv Lal, Chakravarthi Narasimhan · Marketing Science · 1996 · 94 citations

, , +16

A mark-up model of retail margins

Bart Nooteboom · Applied Economics · 1985 · 45 citations

, , +13

Resale Price Maintenance and Retail Outlets

J. R. Gould, Lee E. Preston · Economica · 1965 · 43 citations

, , +17

Optimal Guaranteed Profit Margins for Both Vendors and Retailers in the Fashion Apparel Industry

Chang‐Hwan Lee, Byong‐Duk Rhee · Journal of Retailing · 2008 · 40 citations

, , +16

Equilibrium markup pricing strategies for the dominant retailers under supply chain to chain competition

Yao‐Yu Wang, Jiasen Sun, Jiancai Wang · International Journal of Production Research · 2015 · 37 citations

, , +17

1–5 of 12

Authors

21

  1. BN
    Bart Nooteboom

    Tilburg University, Netherlands

    2 publications · 68 citations

    2

    h-index

  2. BC
    Bixby Cooper

    Michigan State University, United States

    1 publications · 12 citations

    1

    h-index

  3. YW
    Yao‐Yu Wang

    Soochow University, China

    1 publications · 37 citations

    1

    h-index

  4. LE
    Lee E. Preston

    University of Maryland, College Park, United States

    1 publications · 43 citations

    1

    h-index

  5. RK
    Rajeev K. Tyagi

    University of California, Irvine, United States

    1 publications · 30 citations

    1

    h-index

1–5 of 21

Institutions

15

  1. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    1 publications

    18 citations

  2. The University of Texas at Arlington

    Arlington, United States

    1 h-index

    1 publications

    12 citations

  3. Jaipuria Institute of Management

    Noida, India

    1 h-index

    1 publications

    19 citations

  4. University of Jyväskylä

    Jyväskylä, Finland

    1 h-index

    1 publications

    24 citations

  5. Ajou University

    Suwon, South Korea

    1 h-index

    1 publications

    40 citations

  6. Indian Institute of Management Indore

    Indore, India

    1 h-index

    1 publications

    18 citations

  7. University of California, Irvine

    Irvine, United States

    1 h-index

    1 publications

    30 citations

  8. Syracuse University

    Syracuse, United States

    1 h-index

    1 publications

    40 citations

1–8 of 15

Venues

  1. Economica

    1 publications · 43 citations

    1

    h-index

  2. Marketing Science

    1 publications · 94 citations

    1

    h-index

  3. Journal of Marketing Channels

    1 publications · 12 citations

    1

    h-index

  4. 1

    h-index

  5. International Journal of Production Research

    1 publications · 37 citations

    1

    h-index

1–5