Concepedia

Retail Localization Strategy

Retail Localization Strategy is a strategic framework within international retail strategy that adapts a retailer’s market entry, product offering, branding, and operational practices to align with the cultural, economic, regulatory, and consumer behavioral characteristics of a specific local market, thereby distinguishing it from standardized or global retail expansion approaches.

20

Publications

697

Citations

32

Authors

28

Institutions

Publications per year

2017–2026

2

Parents

Publications

20

The Strategic Localization of Transnational Retailers: The Case of Samsung‐Tesco in South Korea

Neil M. Coe, Yong‐Sook Lee · Economic Geography · 2006 · 111 citations

, , +17

Localisation as a marketing strategy for small retailers

J. Andrés Coca‐Stefaniak, Cathy Parker, Patricia Rees · International Journal of Retail & Distribution Management · 2010 · 76 citations

, , +13

Towards a contemporary perspective of retail location

Ian Clarke, David Bennison, John Pal · International Journal of Retail & Distribution Management · 1997 · 66 citations

, , +11

Oligopoly and the structural paradox of retail TNCs: an assessment of Carrefour and Wal-Mart in Japan

Yoshiyuki Aoyama · Journal of Economic Geography · 2007 · 62 citations

, , +17

'We've learnt how to be local': the deepening territorial embeddedness of Samsung-Tesco in South Korea

Neil M. Coe, Young‐Sun Lee · Journal of Economic Geography · 2013 · 62 citations

, , +17

1–5 of 20

Authors

32

  1. NM
    Neil M. Coe

    National University of Singapore, Singapore

    3 publications · 211 citations

    3

    h-index

  2. ZL
    Zhang Ling

    University of Utah, United States

    2 publications · 26 citations

    2

    h-index

  3. RP
    Ravindra P. Saxena

    University of Wollongong in Dubai, United Arab Emirates

    1 publications · 13 citations

    1

    h-index

  4. JA
    J. Andrés Coca‐Stefaniak

    University of Greenwich, United Kingdom

    1 publications · 76 citations

    1

    h-index

  5. WT
    William T. Boehm

    Agricultural & Applied Economics Association, United States

    1 publications · 11 citations

    1

    h-index

1–5 of 32

Institutions

28

  1. National University of Singapore

    Singapore, Singapore

    3 h-index

    3 publications

    211 citations

  2. Manchester Metropolitan University

    Manchester, United Kingdom

    3 h-index

    6 publications

    346 citations

  3. Clark University

    Worcester, United States

    1 h-index

    1 publications

    62 citations

  4. Universitat Ramon Llull

    Barcelona, Spain

    1 h-index

    1 publications

    13 citations

  5. Ecolyse (United States)

    College Station, United States

    1 h-index

    2 publications

    222 citations

  6. University of Wollongong in Dubai

    Dubai, United Arab Emirates

    1 h-index

    1 publications

    13 citations

  7. University of the Arts London

    London, United Kingdom

    1 h-index

    1 publications

    76 citations

  8. Cardiff University

    Cardiff, United Kingdom

    1 h-index

    1 publications

    36 citations

1–8 of 28

Venues

  1. 4

    h-index

  2. Journal of Economic Geography

    2 publications · 124 citations

    2

    h-index

  3. Journal of Retailing and Consumer Services

    2 publications · 32 citations

    2

    h-index

  4. Growth and Change

    1 publications · 11 citations

    1

    h-index

  5. Emerald Emerging Markets Case Studies

    EEMCS · 1 publications · 13 citations

    1

    h-index

1–5