Concepedia

Patricia Rees

PR

Statistics

Publications

6

Citations

193

H-Index

6

Active since

1993

Affiliations

Manchester Metropolitan University(Current)

Patricia Rees is an author at Manchester Metropolitan University specializing in marketing, business, and marketing management.

Publications per year

1993–2016

6

Publications

6

Localisation as a marketing strategy for small retailers

J. Andrés Coca‐Stefaniak, Cathy Parker, Patricia Rees · International Journal of Retail & Distribution Management · 2010 · 76 citations

Management, Marketing, Marketing Management +13

Turning entrepreneurs into intrapreneurs: Thomas Cook, a case-study

Lisa Smith, Patricia Rees, Noel Murray · Tourism Management · 2016 · 37 citations

Business, Entrepreneurship, Strategic Management +8

Best value, partnerships and relationship marketing in local government

Patricia Rees, Hanne Gardner · International Journal of Nonprofit and Voluntary Sector Marketing · 2003 · 28 citations

Business, Marketing, Public Administration +12

Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View

Patricia Rees · Service Industries Journal · 1998 · 26 citations

Business, Marketing, Marketing Management +8

Political Marketing Segmentation–The Case of UK Local Government

Patricia Rees, Hanne Gardner · Journal of Nonprofit & Public Sector Marketing · 2005 · 14 citations

Public Affairs, Marketing, Public Administration +8

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