Referral Source Credibility

Referral Source Credibility is a construct in referral marketing that denotes the degree to which a referring individual or entity is perceived as trustworthy, knowledgeable, and reliable by potential recipients, thereby influencing the acceptance and effectiveness of referrals within social or professional networks.

16

Publications

482

Citations

53

Authors

18

Institutions

Publications per year

2017–2026

3

Authors

53

  1. ML
    Margaret Lanca

    Harvard University, United States

    1 publications · 41 citations

    1

    h-index

  2. JC
    John C. O’Donnell

    University of Pennsylvania, United States

    1 publications · 16 citations

    1

    h-index

  3. BM
    B. Maoz

    Ben-Gurion University of the Negev, Israel

    1 publications · 43 citations

    1

    h-index

  4. PF
    Paul F. Engstrom

    Fox Chase Cancer Center, United States

    1 publications · 28 citations

    1

    h-index

  5. KH
    Kai-Lung Hui

    National University of Singapore, Singapore

    1 publications · 32 citations

    1

    h-index

1–5 of 53

Venues

  1. Canadian Journal of Ophthalmology

    CJO · 1 publications · 24 citations

    1

    h-index

  2. European Management Journal

    1 publications · 51 citations

    1

    h-index

  3. 1

    h-index

  4. OpenGrey (Institut de l'Information Scientifique et Technique)

    Repository · 1 publications · 10 citations

    1

    h-index

  5. American Journal of Public Health

    JPH · 1 publications · 43 citations

    1

    h-index

1–5