Concepedia

Project Branding

Project Branding is a strategic framework within investment project packaging that distinguishes a project by establishing its unique identity, value proposition, and stakeholder appeal through consistent visual, narrative, and thematic elements.

23

Publications

1.1K

Citations

36

Authors

24

Institutions

Publications per year

2017–2026

1

Parents

Publications

23

Managing project culture: The case of Environ Megaproject

Alfons van Marrewijk · International Journal of Project Management · 2007 · 147 citations

, , +13

Six key points to merge project marketing into project management

Bernard Covà, Robert Salle · International Journal of Project Management · 2005 · 146 citations

, , +16

Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions

Bernard Covà, Robert Salle · Industrial Marketing Management · 2006 · 142 citations

, , +16

Milieu as a pertinent unit of analysis in project marketing

Bernard Cova, Florence Mazet, Robert Salle · International Business Review · 1996 · 94 citations

, , +5

Changing project business orientations: Towards a new logic of project marketing

Anne Jalkala, Bernard Cova, Robert Salle et al. · European Management Journal · 2009 · 67 citations

, , +11

1–5 of 23

Authors

36

  1. RS
    Robert Salle

    École de management de Lyon, France

    5 publications · 482 citations

    5

    h-index

  2. BC
    Bernard Cova

    Kedge Business School, France

    3 publications · 194 citations

    3

    h-index

  3. DC
    Douglas Cowper

    University College London, United Kingdom

    2 publications · 51 citations

    2

    h-index

  4. AS
    Alan Smith

    University College London, United Kingdom

    2 publications · 51 citations

    2

    h-index

  5. BC
    Bernard Covà

    Kedge Business School, France

    2 publications · 288 citations

    2

    h-index

1–5 of 36

Institutions

24

  1. University College London

    London, United Kingdom

    2 h-index

    5 publications

    127 citations

  2. Umeå University

    Umeå, Sweden

    2 h-index

    4 publications

    148 citations

  3. École de management de Lyon

    Lyon, France

    2 h-index

    2 publications

    209 citations

  4. Lappeenranta-Lahti University of Technology

    Lappeenranta, Finland

    1 h-index

    2 publications

    134 citations

  5. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    147 citations

  6. ESI Group (France)

    Paris, France

    1 h-index

    2 publications

    188 citations

  7. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    52 citations

  8. Michigan State University

    East Lansing, United States

    1 h-index

    5 publications

    50 citations

1–8 of 24

Venues

  1. International Journal of Project Management

    7 publications · 488 citations

    7

    h-index

  2. International Business Review

    3 publications · 172 citations

    3

    h-index

  3. Industrial Marketing Management

    2 publications · 176 citations

    2

    h-index

  4. Scandinavian Journal of Management

    1 publications · 30 citations

    1

    h-index

  5. Place Branding and Public Diplomacy

    1 publications · 26 citations

    1

    h-index

1–5