Concepedia

Programmatic Native Advertising

Programmatic Native Advertising is a method of automated media buying that integrates native ad placements seamlessly into publisher content through real-time bidding, distinguished from other programmatic advertising methods by its emphasis on contextual and format alignment with the surrounding editorial environment.

8

Publications

241

Citations

13

Authors

8

Institutions

Publications per year

2017–2026

6

Parents

Publications

8

Native Advertising: The Black Sheep of the Marketing Family

Charles R. Taylor · International Journal of Advertising · 2017 · 57 citations · Full text

, , +15

Advertising at the threshold: Paratextual promotion in the era of media convergence

Chris Hackley, Amy Rungpaka Hackley · Marketing Theory · 2018 · 45 citations

, , +17

An introduction to the special issue on native and covert advertising formats

Nathaniel Evans, Bartosz W. Wojdynski · International Journal of Advertising · 2020 · 39 citations · Full text

, , +12

Branding Kidfluencers: Regulating Content and Advertising on YouTube

Gavin Feller, Benjamin Burroughs · Television & New Media · 2021 · 39 citations · Full text

, , +17

Private sector media and digital news

Alessio Cornia, Annika Sehl, Rasmus Kleis Nielsen · Oxford University Research Archive (ORA) (University of Oxford) · 2023 · 22 citations · Full text

, , +16

1–5 of 8

Authors

13

  1. BW
    Bartosz W. Wojdynski

    University of Georgia, United States

    1 publications · 39 citations

    1

    h-index

  2. BB
    Barbara Basney

    1 publications · 18 citations

    1

    h-index

  3. AC
    Alessio Cornia

    University of Oxford, United Kingdom

    1 publications · 22 citations

    1

    h-index

  4. NE
    Nathaniel Evans

    University of Georgia, United States

    1 publications · 39 citations

    1

    h-index

  5. AR
    Amy Rungpaka Hackley

    Royal Holloway University of London, United Kingdom

    1 publications · 45 citations

    1

    h-index

1–5 of 13

Institutions

8

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    1 h-index

    1 publications

    39 citations

  2. Grady Memorial Hospital

    Atlanta, United States

    1 h-index

    2 publications

    78 citations

  3. Villanova University

    Radnor, United States

    1 h-index

    1 publications

    57 citations

  4. University of Oxford

    Oxford, United Kingdom

    1 h-index

    3 publications

    66 citations

  5. University of Georgia

    Athens, United States

    1 h-index

    2 publications

    78 citations

  6. Queen Mary University of London

    London, United Kingdom

    1 h-index

    1 publications

    45 citations

  7. Royal Holloway University of London

    Egham, United Kingdom

    1 h-index

    1 publications

    45 citations

  8. Umeå University

    Umeå, Sweden

    1 h-index

    1 publications

    39 citations

1–8 of 8

Venues

  1. International Journal of Advertising

    IJA · 2 publications · 96 citations

    2

    h-index

  2. Journal of Interactive Advertising

    1 publications · 11 citations

    1

    h-index

  3. Journal of brand strategy

    1 publications · 18 citations

    1

    h-index

  4. Marketing Theory

    MT · 1 publications · 45 citations

    1

    h-index

  5. Television & New Media

    TVNM · 1 publications · 39 citations

    1

    h-index

1–5