Concepedia

Product Narrative Development

Product Narrative Development is a methodological construct in product management that systematically articulates the overarching purpose, value proposition, and intended user experience of a product through a cohesive and compelling narrative framework, distinguishing it from generic storytelling by its strategic alignment with business goals, user needs, and long-term vision.

6

Publications

326

Citations

15

Authors

8

Institutions

Publications per year

2017–2026

1

Parents

Publications

6

How to Align your Brand Stories with Your Products

Hung‐Chang Chiu, Yi-Ching Hsieh, Yi-Chu Kuo · Journal of Retailing · 2012 · 222 citations

, , +14

The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies

Ellis A. van den Hende, Jan Schoormans · Journal of Product Innovation Management · 2012 · 43 citations

, , +14

Recent advances in marketing and product development of mohair and cashmere

B. A. McGregor · Deakin Research Online (Deakin University) · 2000 · 18 citations

, , +10

Telling an authentic story by aligning with your product type and price

Chin‐Ching Yin, Yun-Chia Tang, Hung-Chang Chiu et al. · Journal of Business Research · 2023 · 17 citations

, , +13

ENGAGING OUR AUDIENCE THROUGH PHOTO STORIES

Tracey Lovejoy, Nelle Steele · Visual Anthropology Review · 2004 · 13 citations

, , +15

1–5 of 6

Authors

15

  1. TL
    Tracey Lovejoy

    Microsoft (United States), United States

    1 publications · 13 citations

    1

    h-index

  2. HC
    Hung-Chang Chiu

    National Tsing Hua University, Taiwan

    1 publications · 17 citations

    1

    h-index

  3. HC
    Hung‐Chang Chiu

    National Tsing Hua University, Taiwan

    1 publications · 222 citations

    1

    h-index

  4. EA
    Ellis A. van den Hende

    Delft University of Technology, Netherlands

    1 publications · 43 citations

    1

    h-index

  5. JJ
    J. Jasper Deuten

    University of Twente, Netherlands

    1 publications · 13 citations

    1

    h-index

1–5 of 15

Institutions

8

  1. National Central University

    Taoyuan City, Taiwan

    2 h-index

    2 publications

    239 citations

  2. National Tsing Hua University

    Hsinchu, Taiwan

    2 h-index

    3 publications

    256 citations

  3. Wistron (Taiwan)

    Taipei, Taiwan

    1 h-index

    1 publications

    222 citations

  4. Maine Farmland Trust

    Belfast, United States

    1 h-index

    2 publications

    26 citations

  5. Tunghai University

    Taichung, Taiwan

    1 h-index

    1 publications

    17 citations

  6. Microsoft (United States)

    Redmond, United States

    1 h-index

    2 publications

    26 citations

  7. National Taipei University of Technology

    Taipei, Taiwan

    1 h-index

    1 publications

    17 citations

  8. Science and Technology Policy Institute

    Daejeon, South Korea

    1 h-index

    1 publications

    13 citations

1–8 of 8

Venues

  1. Journal of Business Research

    JBR · 1 publications · 17 citations

    1

    h-index

  2. Visual Anthropology Review

    1 publications · 13 citations

    1

    h-index

  3. Deakin Research Online (Deakin University)

    Repository · 1 publications · 18 citations

    1

    h-index

  4. Journal of Product Innovation Management

    1 publications · 43 citations

    1

    h-index

  5. University of Twente Research Information

    Repository · 1 publications · 13 citations

    1

    h-index

1–5