Concepedia

Product Assortment Analysis

Product Assortment Analysis is a systematic retail evaluation framework that identifies optimal product mix composition by analyzing breadth, depth, and inventory allocation within a merchandise category to maximize sales performance and customer satisfaction.

55

Publications

3.4K

Citations

142

Authors

83

Institutions

Publications per year

2017–2026

13

Parents

Publications

55

Using association rules for product assortment decisions

Tom Brijs, Gilbert Swinnen, Koen Vanhoof et al. · 1999 · 364 citations

, , +12

An inventory-theoretic approach to product assortment and shelf-space allocation

Timothy L. Urban · Journal of Retailing · 1998 · 228 citations

, , +15

The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study

Zeynep Ton, Ananth Raman · Production and Operations Management · 2010 · 210 citations

, , +15

Beyond plain vanilla: Modeling joint product assortment and pricing decisions

Michaela Draganska, Michael J. Mazzeo, Katja Seim · Quantitative Marketing and Economics · 2009 · 198 citations

, , +16

The Variety of an Assortment: An Extension to the Attribute-Based Approach

Erica van Herpen, Rik Pieters · Marketing Science · 2002 · 171 citations

, , +10

1–5 of 55

Authors

142

  1. EV
    Erica van Herpen

    Wageningen University & Research, Netherlands

    3 publications · 228 citations

    3

    h-index

  2. GS
    Gilbert Swinnen

    Hasselt University, Belgium

    2 publications · 450 citations

    2

    h-index

  3. RP
    Rik Pieters

    Tilburg University, Netherlands

    2 publications · 208 citations

    2

    h-index

  4. JM
    Joseph Milner

    University of Toronto, Canada

    2 publications · 159 citations

    2

    h-index

  5. MH
    Ming Hu

    University of Toronto, Canada

    2 publications · 159 citations

    2

    h-index

1–5 of 142

Institutions

83

  1. Wageningen University & Research

    Wageningen, The Netherlands

    3 h-index

    5 publications

    268 citations

  2. Pennsylvania State University

    State College, United States

    3 h-index

    3 publications

    103 citations

  3. University of St.Gallen

    Saint Gallen, Switzerland

    2 h-index

    5 publications

    210 citations

  4. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    208 citations

  5. National Yang Ming Chiao Tung University

    Hsinchu, Taiwan

    2 h-index

    3 publications

    186 citations

  6. University of Toronto

    Toronto, Canada

    2 h-index

    4 publications

    318 citations

  7. London Business School

    London, United Kingdom

    2 h-index

    2 publications

    181 citations

  8. Transnational University Limburg

    Diepenbeek, Belgium

    2 h-index

    8 publications

    1.8K citations

1–8 of 83

Venues

  1. Journal of Retailing

    5 publications · 496 citations

    5

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 122 citations

    3

    h-index

  3. Expert Systems with Applications

    3 publications · 199 citations

    3

    h-index

  4. Production and Operations Management

    POMS · 2 publications · 233 citations

    2

    h-index

  5. 2

    h-index

1–5