Concepedia
Statistics
Publications
16
Citations
1.1K
H-Index
14
Active since
2004
Affiliations
Stanford University(Current)
Drexel University
Northwestern University
University of Pennsylvania
University of Toronto
Michaela Draganska is an author at Stanford University specializing in microeconomics, economics, and business economics.
Publications per year
2004–2014
Beyond plain vanilla: Modeling joint product assortment and pricing decisions
Michaela Draganska, Michael J. Mazzeo, Katja Seim · Quantitative Marketing and Economics · 2009 · 198 citations
Business, Business Economics, Economics +16
<scp>Product‐Line Length as a Competitive Tool</scp>
Michaela Draganska, Dipak C. Jain · Journal of Economics & Management Strategy · 2005 · 189 citations · Full text
Social Sciences, Business Economics, Economics +17
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
Robert Clark, Ulrich Doraszelski, Michaela Draganska · Quantitative Marketing and Economics · 2009 · 164 citations
Business, Marketing, Marketing Management +17
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
Michaela Draganska, Dipak C. Jain · Marketing Science · 2006 · 145 citations
Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data
Michaela Draganska, Daniel Klapper · Journal of Marketing Research · 2011 · 92 citations
1–5 of 16