Concepedia

Michaela Draganska

MD

16

Publications

1.1K

Citations

14

H-Index

2004

Active since

Affiliations

Stanford University(Current)

Drexel University

Northwestern University

University of Pennsylvania

University of Toronto

Michaela Draganska is an author at Stanford University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsConsumer BehaviorConsumer ChoiceAdvertisingBrand AwarenessConsumer Decision Making

Publications per year

2004–2014

16

Publications

16

Beyond plain vanilla: Modeling joint product assortment and pricing decisions

Michaela Draganska, Michael J. Mazzeo, Katja Seim · Quantitative Marketing and Economics · 2009 · 197 citations

Marketing, Economics, Choice Model +10

<scp>Product‐Line Length as a Competitive Tool</scp>

Michaela Draganska, Dipak C. Jain · Journal of Economics & Management Strategy · 2005 · 188 citations

Consumer Uncertainty, Consumer Research, Operations Research +21

The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

Robert Clark, Ulrich Doraszelski, Michaela Draganska · Quantitative Marketing and Economics · 2009 · 163 citations

Marketing, Advertising, Perceived Quality +9

Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis

Michaela Draganska, Dipak C. Jain · Marketing Science · 2006 · 143 citations

Consumer Uncertainty, Consumer Research, Pricing Policy +16

Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

Michaela Draganska, Daniel Klapper · Journal of Marketing Research · 2011 · 92 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +24

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