Concepedia

Price Experimentation

Price Experimentation is a systematic method within pricing optimization that involves the controlled variation of price levels to empirically assess their impact on consumer demand and revenue outcomes.

48

Publications

2.4K

Citations

95

Authors

62

Institutions

Publications per year

2017–2026

5

Variants

Pricing Experiments

Parents

Publications

48

Simultaneously Learning and Optimizing Using Controlled Variance Pricing

Arnoud V. den Boer, Bert Zwart · Management Science · 2013 · 236 citations · Full text

, , +15

Optimal Pricing Mechanisms with Unknown Demand

Ilya Segal · American Economic Review · 2003 · 197 citations

, , +14

Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments

Kanishka Misra, Eric M. Schwartz, Jacob Abernethy · Marketing Science · 2019 · 177 citations

, , +14

Technical Note—Dynamic Pricing and Demand Learning with Limited Price Experimentation

Wang Chi Cheung, David Simchi‐Levi, He Wang · Operations Research · 2017 · 155 citations · Full text

, , +11

Price Experimentation and Security Market Structure

John Leach, Ananth Madhavan · Review of Financial Studies · 1993 · 128 citations

, , +16

1–5 of 48

Authors

95

  1. KB
    Kent B. Monroe

    University of Illinois Urbana-Champaign, United States

    4 publications · 243 citations

    4

    h-index

  2. EM
    Eric M. Schwartz

    University of Michigan, United States

    2 publications · 195 citations

    2

    h-index

  3. PJ
    Peter J. LaPlaca

    University of Connecticut, United States

    2 publications · 82 citations

    2

    h-index

  4. HW
    He Wang

    Georgia Institute of Technology, United States

    2 publications · 233 citations

    2

    h-index

  5. WC
    Wang Chi Cheung

    Agency for Science, Technology and Research, Singapore

    2 publications · 233 citations

    2

    h-index

1–5 of 95

Institutions

62

  1. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    4 publications

    350 citations

  2. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    5 publications

    335 citations

  3. Stanford University

    Stanford, United States

    3 h-index

    3 publications

    294 citations

  4. Georgia Institute of Technology

    Atlanta, United States

    3 h-index

    3 publications

    410 citations

  5. Ross School

    East Hampton, United States

    2 h-index

    3 publications

    213 citations

  6. Agency for Science, Technology and Research

    Singapore, Singapore

    2 h-index

    2 publications

    233 citations

  7. American Marketing Association

    Chicago, United States

    2 h-index

    2 publications

    34 citations

  8. University of Southern California

    Los Angeles, United States

    2 h-index

    2 publications

    46 citations

1–8 of 62

Venues

  1. Journal of Marketing

    JM · 6 publications · 155 citations

    6

    h-index

  2. SSRN Electronic Journal

    Repository · 3 publications · 106 citations

    3

    h-index

  3. Journal of Marketing Research

    3 publications · 174 citations

    3

    h-index

  4. Journal of Business Research

    JBR · 2 publications · 80 citations

    2

    h-index

  5. Journal of Business and Economic Statistics

    JBES · 2 publications · 45 citations

    2

    h-index

1–5