Concepedia

Peter J. LaPlaca

PJ

24

Publications

2K

Citations

19

H-Index

1972

Active since

Affiliations

University of Connecticut(Current)

Vernon College

University of Hartford

University of Massachusetts Amherst

University at Albany, State University of New York

Peter J. LaPlaca is an author at University of Connecticut specializing in marketing, management, and business.

Top concepts

Publications per year

1972–2018

24

Publications

24

Industrial Marketing Management

Peter J. LaPlaca · Industrial Marketing Management · 2008 · 616 citations

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Industrial marketing strategy

Peter J. LaPlaca · Industrial Marketing Management · 1980 · 189 citations

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Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market

Gopalkrishnan R. Iyer, Peter J. LaPlaca, Arun Sharma · Industrial Marketing Management · 2006 · 169 citations

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Development of B2B marketing theory

Amjad Hadjikhani, Peter J. LaPlaca · Industrial Marketing Management · 2013 · 167 citations

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Advancing theory and knowledge in the business-to-business branding literature

Zahra Seyedghorban, Margaret Jekanyika Matanda, Peter J. LaPlaca · Journal of Business Research · 2015 · 120 citations

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