Concepedia

Zahra Seyedghorban

ZS

9

Publications

805

Citations

9

H-Index

2015

Active since

Affiliations

The University of Melbourne(Current)

The University of Sydney

Monash University

Universidade Federal do Rio Grande do Sul

Austral University

Zahra Seyedghorban is an author at The University of Melbourne specializing in business, management, and technology.

Top concepts

BusinessManagementTechnologyMarketingSupply ChainSupply Chain ManagementEngineeringDigitalizationBrand AwarenessConsumer Research

Publications per year

2015–2022

9

Publications

9

Supply chain digitalization: past, present and future

Zahra Seyedghorban, Hossein Tahernejad, Royston Meriton et al. · Production Planning & Control · 2019 · 252 citations · Full text

Digital Supply Chains, Supply Chain Agility, Fourth Industrial Revolution +15

Why emerging supply chain technologies initially disappoint: Blockchain, IoT, and AI

ManMohan S. Sodhi, Zahra Seyedghorban, Hossein Tahernejad et al. · Production and Operations Management · 2022 · 139 citations · Full text

Artificial Intelligence, Engineering, Innovation Adoption +24

Advancing theory and knowledge in the business-to-business branding literature

Zahra Seyedghorban, Margaret Jekanyika Matanda, Peter J. LaPlaca · Journal of Business Research · 2015 · 120 citations

Business-to-business Branding Literature, Management, Brand Strategy +6

Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension

Zahra Seyedghorban, Hossein Tahernejad, Margaret Jekanyika Matanda · Journal of Advertising · 2015 · 110 citations

Customer Satisfaction, Ad Clutter, Behavioral Decision Making +18

Digitalization opportunities for the procurement function: pathways to maturity

Zahra Seyedghorban, Danny Samson, Hossein Tahernejad · International Journal of Operations & Production Management · 2020 · 67 citations

Digital Business, Enterprise Business Transformation, Procurement +15

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