Concepedia

Postage Strategy

Postage Strategy is a methodological framework within direct mail fundraising that systematically determines the type, timing, and optimization of postage application to maximize donor response rates and cost-efficiency in mailed solicitations.

27

Publications

1.7K

Citations

73

Authors

37

Institutions

Publications per year

2017–2026

3

Parents

Publications

27

Mail Survey Response Rate: A Meta-Analysis of Selected Techniques for Inducing Response

Richard J. Fox, Melvin R. Crask, Jong-Hoon Kim · Public Opinion Quarterly · 1988 · 676 citations

, , +10

B2C cross-border E-commerce logistics mode selection considering product returns

Xiaohuan Wang, Jingchao Xie, Zhi‐Ping Fan · International Journal of Production Research · 2020 · 111 citations

, , +14

UNDERSTANDING MAIL SURVEY RESPONSE BEHAVIOR

A Meta-Analysis, Francis J. Yammarino, Steven J. Skinner et al. · 2004 · 110 citations

, , +14

Increasing Response Rates for Mailed Surveys of Medicaid Clients and Other Low-income Populations

Peter Gibson, Thomas D. Koepsell, Paula Diehr et al. · American Journal of Epidemiology · 1999 · 87 citations · Full text

, , +14

Increasing the Responses to Mail Questionnaires: A Research Study

William M. Kephart, Marvin Bressler · Public Opinion Quarterly · 1958 · 78 citations

, , +10

1–5 of 27

Authors

73

  1. RT
    Rahul Telang

    Carnegie Mellon University, United States

    2 publications · 75 citations

    2

    h-index

  2. SS
    Shyam Sunder

    Yale University, United States

    2 publications · 75 citations

    2

    h-index

  3. DF
    Darrin Filer

    Yale University, United States

    2 publications · 75 citations

    2

    h-index

  4. LL
    Larry Lowe

    George Mason University, United States

    2 publications · 35 citations

    2

    h-index

  5. MA
    Matthew A. Cronin

    George Mason University, United States

    1 publications · 36 citations

    1

    h-index

1–5 of 73

Institutions

37

  1. Yale University

    New Haven, United States

    2 h-index

    3 publications

    111 citations

  2. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    9 publications

    339 citations

  3. Virginia Commonwealth University

    Richmond, United States

    1 h-index

    1 publications

    28 citations

  4. Minnesota Department of Health

    Saint Paul, United States

    1 h-index

    1 publications

    28 citations

  5. Eli Lilly (United States)

    Indianapolis, United States

    1 h-index

    1 publications

    87 citations

  6. Brown University

    Providence, United States

    1 h-index

    1 publications

    28 citations

  7. Padjadjaran University

    Bandung, Indonesia

    1 h-index

    3 publications

    30 citations

  8. Utah State University

    Logan, United States

    1 h-index

    2 publications

    38 citations

1–8 of 37

Venues

  1. Public Opinion Quarterly

    POQ · 2 publications · 754 citations

    2

    h-index

  2. Journal of Marketing

    JM · 2 publications · 35 citations

    2

    h-index

  3. Family Practice

    1 publications · 28 citations

    1

    h-index

  4. International Journal of Epidemiology

    1 publications · 19 citations

    1

    h-index

  5. Epidemiology

    1 publications · 57 citations

    1

    h-index

1–5