Concepedia

Perceptual Map Design

Perceptual Map Design is a method within the field of Geographic Visualization that integrates principles of human visual perception to optimize the graphical representation of spatial data, distinguishing itself by prioritizing cognitive accuracy and interpretability in map reading over purely geometric or aesthetic considerations.

42

Publications

1.9K

Citations

88

Authors

49

Institutions

Publications per year

2017–2026

5

Parents

Publications

42

Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness

John R. Hauser, Frank S. Koppelman · Journal of Marketing Research · 1979 · 207 citations

, , +8

Perceptual Design of Haptic Icons

Karon E. MacLean, Mario Enriquez · 2003 · 194 citations

, , +15

Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness

John R. Hauser, Frank S. Koppelman · Journal of Marketing Research · 1979 · 101 citations

, , +8

Religious and ethnic identity among young Muslim women in Bradford

Kim Knott, Sajda Khokher · New Community · 1993 · 89 citations

, , +12

Perceptual Mapping Based on Idiosyncratic Sets of Attributes

Jan‐Benedict E.M. Steenkamp, J.C.M. van Trijp, Jos M. F. ten Berge · Journal of Marketing Research · 1994 · 88 citations

, , +6

1–5 of 42

Authors

88

  1. FS
    Frank S. Koppelman

    Northwestern University, United States

    2 publications · 308 citations

    2

    h-index

  2. JR
    John R. Hauser

    North Carolina State University, United States

    2 publications · 308 citations

    2

    h-index

  3. JM
    Jos M. F. ten Berge

    University of Groningen, Netherlands

    2 publications · 143 citations

    2

    h-index

  4. JE
    Jan‐Benedict E.M. Steenkamp

    University of North Carolina at Chapel Hill, United States

    2 publications · 143 citations

    2

    h-index

  5. RS
    Richard Schmalensee

    Massachusetts Institute of Technology, United States

    2 publications · 91 citations

    2

    h-index

1–5 of 88

Institutions

49

  1. University of Groningen

    Groningen, The Netherlands

    2 h-index

    2 publications

    103 citations

  2. Georgia State University

    Atlanta, United States

    2 h-index

    3 publications

    56 citations

  3. University of Delaware

    Newark, United States

    1 h-index

    2 publications

    52 citations

  4. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    10 citations

  5. Biomechanics Institute of Valencia

    Valencia, Spain

    1 h-index

    2 publications

    24 citations

  6. Sejong University

    Seoul, South Korea

    1 h-index

    1 publications

    12 citations

  7. Bandung Institute of Technology

    Bandung, Indonesia

    1 h-index

    2 publications

    68 citations

  8. Wageningen University & Research

    Wageningen, The Netherlands

    1 h-index

    1 publications

    88 citations

1–8 of 49

Venues

  1. Journal of Marketing Research

    5 publications · 475 citations

    5

    h-index

  2. International Journal of Research in Marketing

    IJRM · 2 publications · 85 citations

    2

    h-index

  3. 1

    h-index

  4. Tourism Analysis

    1 publications · 78 citations

    1

    h-index

  5. Journal of Marketing Management

    MM · 1 publications · 77 citations

    1

    h-index

1–5