Packaging Illustration is an academic concept within Packaging Design that refers to the strategic application of original visual artwork to product packaging to communicate brand identity, product attributes, and consumer appeal within a commercial and cultural context.
3
Publications
498
Citations
7
Authors
5
Institutions
Publications per year
2017–2026
1
Variants
Packaging Illustrations
Parents
Publications
3
1–4 of 3
Authors
7
- RR
1
h-index
- XC
1
h-index
- SK
1
h-index
- RL
1
h-index
- HF
1
h-index
1–5 of 7
Institutions
5
Indiana University Bloomington
Bloomington, United States
1 h-index
1 publications
473 citations
University of Malaya
Kuala Lumpur, Malaysia
1 h-index
2 publications
26 citations
Virginia Tech
Blacksburg, United States
1 h-index
1 publications
473 citations
Jiangxi University of Technology
Jiangxi, China
1 h-index
2 publications
24 citations
University of Alabama at Birmingham
Birmingham, United States
1 h-index
1 publications
473 citations
1–5 of 5
Venues
- Journal of Product & Brand Management
1 publications · 473 citations
1
h-index
- NeuroQuantology
1 publications · 12 citations
1
h-index
- Social Semiotics
1 publications · 13 citations
1
h-index
- International Journal of Marketing Studies
IJMS · 1 publications · 10 citations
1–4