Concepedia

Package Marketing

Package Marketing is a marketing strategy within the tourism and hospitality sector that involves bundling multiple services or amenities into a unified offering to enhance perceived value and facilitate destination promotion.

24

Publications

929

Citations

51

Authors

37

Institutions

Publications per year

2017–2026

6

Parents

Publications

24

The role of packaging within marketing and value creation

Bo Rundh · British Food Journal · 2016 · 140 citations

, , +13

Emerging Trends in Japanese Package Tourism

Daisaku Yamamoto, Alison Gill · Journal of Travel Research · 1999 · 103 citations

, , +17

Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services

Liyin Jin, Yanqun He, Haiyan Song · Tourism Management · 2011 · 97 citations

, , +16

Role of Packaging on Consumer Buying Behavior – Patan District

Mitul M. Deliya, Bhavesh J. Parmar · Global Journal of Management and Business Research · 2012 · 85 citations · Full text

, , +13

Seniors' perceptions of service features on outbound group package tours

Kuo-Ching Wang, Ai-Ping Ma, Mei-Ting Hsu et al. · Journal of Business Research · 2012 · 64 citations

, , +12

1–5 of 24

Authors

51

  1. RM
    Rena Mendelson

    Toronto Metropolitan University, Canada

    2 publications · 62 citations

    2

    h-index

  2. VT
    Valerie Tarasuk

    University of Toronto, Canada

    2 publications · 62 citations

    2

    h-index

  3. ND
    Naomi Dachner

    University of Toronto, Canada

    2 publications · 62 citations

    2

    h-index

  4. WR
    Walaiporn Rewtrakunphaiboon

    Bangkok University, Thailand

    1 publications · 36 citations

    1

    h-index

  5. DY
    Daisaku Yamamoto

    Colgate University, United States

    1 publications · 103 citations

    1

    h-index

1–5 of 51

Institutions

37

  1. Toronto Metropolitan University

    Toronto, Canada

    2 h-index

    2 publications

    62 citations

  2. University of Toronto

    Toronto, Canada

    2 h-index

    6 publications

    186 citations

  3. National Chiayi University

    Chiayi City, Taiwan

    2 h-index

    3 publications

    130 citations

  4. Australian Regenerative Medicine Institute

    Clayton, Australia

    1 h-index

    1 publications

    36 citations

  5. Institute of Nutrition of Central America and Panama

    Guatemala City, Guatemala

    1 h-index

    2 publications

    60 citations

  6. University of Missouri–St. Louis

    St Louis, United States

    1 h-index

    1 publications

    12 citations

  7. Swinburne University of Technology

    Melbourne, Australia

    1 h-index

    1 publications

    15 citations

  8. Beijing International Studies University

    Beijing, China

    1 h-index

    1 publications

    64 citations

1–8 of 37

Venues

  1. Journal of Travel Research

    JTR · 3 publications · 172 citations

    3

    h-index

  2. Tourism Management

    2 publications · 126 citations

    2

    h-index

  3. Public Health Nutrition

    PNH · 2 publications · 44 citations

    2

    h-index

  4. Journal of Consumer Marketing

    2 publications · 45 citations

    2

    h-index

  5. Arts and the Market

    AAM · 1 publications · 15 citations

    1

    h-index

1–5