Concepedia

Museum Audience Segmentation

Museum Audience Segmentation is a strategic marketing framework that classifies museum visitors into distinct, homogeneous subgroups based on shared socio-demographic, behavioral, and psychographic characteristics to enable targeted communication, personalized experiences, and effective resource allocation within cultural institutions.

15

Publications

884

Citations

30

Authors

18

Institutions

Publications per year

2017–2026

3

Parents

Publications

15

The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors

Maree Thyne · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 165 citations

, , +13

Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors

Paul Harrison, Robin Shaw · Deakin Research Online (Deakin University) · 2002 · 164 citations

, , +17

Emotions and visitors’ satisfaction at a museum

Giacomo Del Chiappa, Luisa Andreu, Martina G. Gallarza · International Journal of Culture Tourism and Hospitality Research · 2014 · 121 citations

, , +14

Towards A Contextual Turn in Visitor Studies: Evaluating Visitor Segmentation and Identity-Related Motivations

Emily Dawson, Eric Jensen · Visitor Studies · 2011 · 87 citations · Full text

, , +14

Understanding museum visitors’ experience: a comparative study

Juan Gabriel Brida, Marta Meleddu, Manuela Pulina · Journal of Cultural Heritage Management and Sustainable Development · 2016 · 69 citations

, , +10

1–5 of 15

Authors

30

  1. JG
    Juan Gabriel Brida

    Free University of Bozen-Bolzano, Italy

    2 publications · 113 citations

    2

    h-index

  2. LB
    Loukas Bampis

    Democritus University of Thrace, Greece

    1 publications · 34 citations

    1

    h-index

  3. CJ
    Ceri Jones

    University of Leicester, United Kingdom

    1 publications · 11 citations

    1

    h-index

  4. ME
    Margaret Eleanor Menninger

    RAND Corporation, United States

    1 publications · 16 citations

    1

    h-index

  5. CH
    Chris Hand

    Kingston University, United Kingdom

    1 publications · 19 citations

    1

    h-index

1–5 of 30

Institutions

18

  1. University of Sassari

    Sassari, Italy

    2 h-index

    3 publications

    259 citations

  2. University of Warwick

    Coventry, United Kingdom

    1 h-index

    1 publications

    87 citations

  3. Athena Research and Innovation Center In Information Communication & Knowledge Technologies

    Marousi, Greece

    1 h-index

    3 publications

    102 citations

  4. Loyola University Chicago

    Chicago, United States

    1 h-index

    1 publications

    16 citations

  5. Metropolitan Museum of Art

    New York, United States

    1 h-index

    1 publications

    31 citations

  6. RAND Corporation

    Santa Monica, United States

    1 h-index

    3 publications

    48 citations

  7. Oregon State University

    Corvallis, United States

    1 h-index

    1 publications

    55 citations

  8. Robert Gordon University

    Aberdeen, United Kingdom

    1 h-index

    1 publications

    165 citations

1–8 of 18

Venues

  1. Visitor Studies

    3 publications · 173 citations

    3

    h-index

  2. Journal of the Academy of Marketing Science

    1 publications · 16 citations

    1

    h-index

  3. 1

    h-index

  4. Museum and Society

    1 publications · 11 citations

    1

    h-index

  5. Managing Leisure

    1 publications · 19 citations

    1

    h-index

1–5