Concepedia

Multimarket Alliances

Multimarket Alliances is a strategic relationship between firms that simultaneously cooperate in multiple markets, distinguished from other forms of interorganizational collaboration by the geographic or market multiplicity in which the exchange activities occur.

13

Publications

489

Citations

27

Authors

21

Institutions

Publications per year

2017–2026

3

Parents

Publications

13

The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

Destan Kandemir, Teck‐Yong Eng · Industrial Marketing Management · 2017 · 96 citations · Full text

, , +16

The Many Faces of Multi-Firm Alliances: Lessons for Managers

Peter Hwang, Willem Burgers · California Management Review · 1997 · 57 citations

, , +15

Absorptive Capacity and the Efficiency of Research Partnerships

John T. Scott · Technology Analysis and Strategic Management · 2003 · 47 citations

, , +15

Multimarket contact and inter-firm cooperation in R&D

Nicholas S. Vonortas · Journal of Evolutionary Economics · 2000 · 47 citations

, , +9

Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels

Sook-Young Ahn, HeaJung Kim, Judith Forney · Journal of Retailing and Consumer Services · 2009 · 43 citations

, , +17

1–5 of 13

Authors

27

  1. YC
    You‐Ta Chuang

    York University, Canada

    2 publications · 41 citations

    2

    h-index

  2. KT
    Kelly Thomson

    York University, Canada

    2 publications · 41 citations

    2

    h-index

  3. YL
    Yung-Cheng Lai

    Chien Hsin University of Science and Technology, Taiwan

    1 publications · 30 citations

    1

    h-index

  4. SA
    Sook-Young Ahn

    University of North Texas, United States

    1 publications · 43 citations

    1

    h-index

  5. TC
    Taesu Cheong

    Korea University, South Korea

    1 publications · 14 citations

    1

    h-index

1–5 of 27

Institutions

21

  1. York University

    Toronto, Canada

    2 h-index

    4 publications

    82 citations

  2. George Washington University

    Washington, United States

    2 h-index

    2 publications

    77 citations

  3. University of North Texas

    Denton, United States

    1 h-index

    3 publications

    129 citations

  4. Fu Jen Catholic University

    Taipei, Taiwan

    1 h-index

    1 publications

    30 citations

  5. Luleå University of Technology

    Luleå, Sweden

    1 h-index

    2 publications

    76 citations

  6. University of Michigan

    Ann Arbor, United States

    1 h-index

    1 publications

    12 citations

  7. Singapore Management University

    Singapore, Singapore

    1 h-index

    1 publications

    14 citations

  8. University of Southampton

    Southampton, United Kingdom

    1 h-index

    1 publications

    96 citations

1–8 of 21

Venues

  1. Technology Analysis and Strategic Management

    1 publications · 47 citations

    1

    h-index

  2. Mathematical Problems in Engineering

    MPE · 1 publications · 14 citations

    1

    h-index

  3. Journal of Retailing and Consumer Services

    1 publications · 43 citations

    1

    h-index

  4. Strategic Organization

    SO · 1 publications · 11 citations

    1

    h-index

  5. 1

    h-index

1–5