Concepedia

Multi-unit Franchise Development

Multi-Unit Franchise Development is a strategic expansion model within area development agreements in which a single franchisee commits to developing and operating multiple franchise units within a designated geographic region over a specified period, distinguishing it from single-unit development by emphasizing scaled, systematic market penetration under centralized control.

10

Publications

540

Citations

21

Authors

21

Institutions

Publications per year

2017–2026

3

Parents

Publications

10

Multi-unit franchising: Growth and management issues

Patrick J. Kaufmann, Rajiv P. Dant · Journal of Business Venturing · 1996 · 284 citations

, , +11

Explaining franchisors’ choices of organization forms within franchise systems

Vinay K. Garg, Abdul Rasheed, Richard L. Priem · Strategic Organization · 2005 · 68 citations

, , +7

An introspective examination of single-unit versus multi-unit franchisees

Rajiv P. Dant, Scott Weaven, Brent L. Baker et al. · Journal of the Academy of Marketing Science · 2011 · 61 citations

, , +12

AN EXPLANATION OF INTERNATIONAL FRANCHISORS' PREFERENCE FOR MULTI-UNIT FRANCHISING

Vinay K. Garg, Abdul Rasheed · BearWorks (Missouri State University) · 2006 · 32 citations

, , +9

A Theoretical Explanation of the Cost Advantages of Multi-unit Franchising

Vinay K. Garg, Richard L. Priem, Abdul Rasheed · Journal of Marketing Channels · 2013 · 23 citations

, , +10

1–5 of 10

Authors

21

  1. AR
    Abdul Rasheed

    The University of Texas at Arlington, United States

    3 publications · 123 citations

    3

    h-index

  2. VK
    Vinay K. Garg

    Missouri State University, United States

    3 publications · 123 citations

    3

    h-index

  3. RL
    Richard L. Priem

    Texas Christian University, United States

    2 publications · 91 citations

    2

    h-index

  4. SW
    Scott Weaven

    Griffith University, Australia

    2 publications · 72 citations

    2

    h-index

  5. RP
    Rajiv P. Dant

    University of Oklahoma, United States

    2 publications · 345 citations

    2

    h-index

1–5 of 21

Institutions

21

  1. Missouri State University

    Springfield, United States

    2 h-index

    2 publications

    91 citations

  2. Griffith University

    Brisbane, Australia

    2 h-index

    4 publications

    94 citations

  3. The University of Texas at Arlington

    Arlington, United States

    2 h-index

    2 publications

    91 citations

  4. École Supérieure de Commerce de Rennes

    Rennes, France

    2 h-index

    3 publications

    48 citations

  5. TU Wien

    Vienna, Austria

    1 h-index

    1 publications

    18 citations

  6. ESSCA School of Management

    Angers, France

    1 h-index

    2 publications

    36 citations

  7. Texas Christian University

    Fort Worth, United States

    1 h-index

    1 publications

    23 citations

  8. Eastern Illinois University

    Charleston, United States

    1 h-index

    1 publications

    15 citations

1–8 of 21

Venues

  1. Journal of Business Venturing

    JBV · 1 publications · 284 citations

    1

    h-index

  2. Journal of Asia-Pacific Business

    JAPB · 1 publications · 11 citations

    1

    h-index

  3. Small Business Economics

    1 publications · 18 citations

    1

    h-index

  4. Journal of Marketing Channels

    1 publications · 23 citations

    1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 18 citations

    1

    h-index

1–5