Brent L. Baker

Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context

Rajiv P. Dant, Scott Weaven, Brent L. Baker · European Journal of Marketing · 2013 · 76 citations

Personality Traits, Organizational Behavior, Management +16

An introspective examination of single-unit versus multi-unit franchisees

Rajiv P. Dant, Scott Weaven, Brent L. Baker et al. · Journal of the Academy of Marketing Science · 2011 · 61 citations

Introspective Examination, Management, Business +3

Word-of-Mouth, Traditional and Covert Marketing: Comparative Studies

Stefanie L. Boyer, Diane R. Edmondson, Brent L. Baker et al. · Academy of Marketing Studies journal · 2015 · 24 citations

Advertising Messages, Advertising, Media Marketing +13

Entrepreneurship within the history of marketing

Chase Edwards, Joshua S. Bendickson, Brent L. Baker et al. · Journal of Business Research · 2019 · 21 citations

Business History, History Of Marketing, Management +5

The Influence of Gratitude on Franchisor-Franchisee Relationships

Scott Weaven, Brent L. Baker, Rajiv P. Dant · Journal of Small Business Management · 2016 · 20 citations

Relationship Marketing, Customer Satisfaction, Interorganizational Relationship +11