Concepedia

Multi-channel Promotion

Multi-Channel Promotion is a promotional strategy that integrates multiple communication and distribution channels to deliver coordinated marketing messages and incentives, distinguished by its systematic alignment of channel-specific tactics to optimize overall campaign effectiveness within the domain of Promotion Analytics.

3

Publications

110

Citations

9

Authors

6

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

Do vendors benefit from promotions in a multi-vendor loyalty program?

Matilda Dorotić, Dennis Fok, Peter C. Verhoef et al. · Marketing Letters · 2010 · 51 citations · Full text

, , +16

Customer Purchase Intent Prediction Under Online Multi-Channel Promotion: A Feature-Combined Deep Learning Framework

Chen Ling, Tao Zhang, Yuan Chen · IEEE Access · 2019 · 47 citations · Full text

, , +17

Advertising, promotion, and other aspects of integrated marketing communications

30 citations

, , +14

Promotional messages in multichannel banking: Attractive or annoying?

Anne Sunikka, Johanna Bragge · Journal of Financial Services Marketing · 2009 · 12 citations · Full text

, , +14

Investigating International Students’ Cultivation System for Higher Education Sustainability in China: Stakeholders’ Perspectives

Jian Li, Eryong Xue · Sustainability · 2022 · 11 citations · Full text

, , +17

1–5 of 3

Authors

9

  1. YC
    Yuan Chen

    Shanghai University of Finance and Economics, China

    1 publications · 47 citations

    1

    h-index

  2. JB
    Johanna Bragge

    Aalto University, Finland

    1 publications · 12 citations

    1

    h-index

  3. TZ
    Tao Zhang

    Shanghai University of Finance and Economics, China

    1 publications · 47 citations

    1

    h-index

  4. PC
    Peter C. Verhoef

    University of Groningen, Netherlands

    1 publications · 51 citations

    1

    h-index

  5. CL
    Chen Ling

    Shanghai University, China

    1 publications · 47 citations

    1

    h-index

1–5 of 9

Institutions

6

  1. Shanghai University of Finance and Economics

    Shanghai, China

    1 h-index

    2 publications

    94 citations

  2. University of Split

    Split, Croatia

    1 h-index

    1 publications

    51 citations

  3. Shanghai University

    Shanghai, China

    1 h-index

    1 publications

    47 citations

  4. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    1 h-index

    1 publications

    51 citations

  5. Aalto University

    Espoo, Finland

    1 h-index

    2 publications

    24 citations

  6. University of Groningen

    Groningen, The Netherlands

    1 h-index

    3 publications

    153 citations

  7. Beijing Normal University

    Beijing, China

    1 publications

    11 citations

1–7 of 6

Venues

  1. Marketing Letters

    1 publications · 51 citations

    1

    h-index

  2. Journal of Financial Services Marketing

    1 publications · 12 citations

    1

    h-index

  3. IEEE Access

    1 publications · 47 citations

    1

    h-index

  4. Sustainability

    1 publications · 11 citations

1–4