30 citations ยท 0 references
BusinessMarketingMarketing ManagementAdvertisingMarketing StrategyStrategic MarketingAdvertising ManagementAdvertising PersuasionAdvertising StrategyBrand CommunicationIntegrated Marketing CommunicationsPromotion CoordinationMarketing Campaign ManagementMarketing Communication StrategyMarketing PromotionMulti-channel PromotionPromotion Mix Management