Mission Messaging

Mission Messaging is a strategic communication practice within nonprofit organizational discourse that articulates the core purpose and values of an institution to distinguish its identity and guide stakeholder engagement.

Publications

3.2K

Citations

102

Authors

Institutions

Publications per year

2017–2026

Parents

Nonprofit Communications

Children

Annual Report MessagingCall To Action MessagingCause MessagingCommunity Outreach MessagingDigital Mission CommunicationDonor MessagingEthical MessagingInclusive MessagingOrganizational Identity MessagingPublic Interest Messaging

Publications

Creating a sense of mission

Andrew Campbell, Sally Yeung · Long Range Planning · 1991 · 357 citations

Management, Communication, Strategic Communication +7

Mission statements: Importance, challenge, and recommendations for development

R. Duane Ireland, Michael A. Hirc · Business Horizons · 1992 · 248 citations

Public Affairs, Strategic Management, Strategic Planning +9

Corporate identity: The role of mission statements

Lance Leuthesser, Chiranjeev Kohli · Business Horizons · 1997 · 243 citations

Management, Organizational Behavior, Strategic Management +14

When Missions, Markets, and Politics Collide: Values and Strategy in the Nonprofit Human Services

Peter Frumkin, Alice Andre-Clark · Nonprofit and Voluntary Sector Quarterly · 2000 · 241 citations

Public Affairs, Nonprofit Management, Public Administration +14

Mission statements: Are they smoke and mirrors?

Barbara R. Bartkus, Myron Glassman, R. Bruce McAfee · Business Horizons · 2000 · 165 citations

Arts, Social Psychology, Rhetoric +5

1–5 of 54

Authors

102

AA
Alice Andre-Clark
Harvard University Press, United States
2 publications · 366 citations
2
h-index
PF
Peter Frumkin
The University of Texas at Austin, United States
2 publications · 366 citations
2
h-index
RJ
Robert J. Priest
Henry Ford Hospital, United States
1 publications · 50 citations
1
h-index
GP
Gary Peters
University of Alabama at Birmingham, United States
1 publications · 122 citations
1
h-index
JB
Julienne Brabet
1 publications · 43 citations
1
h-index

1–5 of 102

Institutions

1–8 of 60

Venues

Long Range Planning
5 publications · 515 citations
5
h-index
Business Horizons
3 publications · 656 citations
3
h-index
Nonprofit and Voluntary Sector Quarterly
NVSQ · 3 publications · 457 citations
3
h-index
Innovative Higher Education
IHED · 2 publications · 136 citations
2
h-index
Corporate Communications An International Journal
2 publications · 85 citations
2
h-index

1–5