Concepedia

Message Valence

Message Valence is a communication construct that denotes the degree to which a supportive message is perceived as positive or negative in emotional tone and evaluative content.

116

Publications

7.8K

Citations

301

Authors

174

Institutions

Publications per year

2017–2026

46

Parents

Publications

116

Mood and Persuasion

Herbert Bless, Gerd Bohner, Norbert Schwarz et al. · Personality and Social Psychology Bulletin · 1990 · 721 citations

, , +15

Positive mood can increase or decrease message scrutiny: The hedonic contingency view of mood and message processing.

Duane T. Wegener, Richard E. Petty, Stephen Michael Smith · Journal of Personality and Social Psychology · 1995 · 410 citations

, , +11

The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements

Paul D. Bolls, Annie Lang, Robert F. Potter · Communication Research · 2001 · 390 citations

, , +17

The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory

Annie Lang, Kulijinder Dhillon, Qingwen Dong · Journal of Broadcasting & Electronic Media · 1995 · 330 citations

, , +17

Positive mood can increase or decrease message scrutiny: The hedonic contingency view of mood and message processing.

Duane T. Wegener, Richard E. Petty, Stephen Michael Smith · Journal of Personality and Social Psychology · 1995 · 324 citations

, , +11

1–5 of 116

Authors

301

  1. AL
    Annie Lang

    Indiana University Bloomington, United States

    5 publications · 868 citations

    5

    h-index

  2. PD
    Patrick De Pelsmacker

    University of Antwerp, Belgium

    3 publications · 107 citations

    3

    h-index

  3. AT
    Abraham Tesser

    University of Georgia, United States

    2 publications · 55 citations

    2

    h-index

  4. FD
    Freya De Keyzer

    University of Antwerp, Belgium

    2 publications · 81 citations

    2

    h-index

  5. DT
    Duane T. Wegener

    The Ohio State University, United States

    2 publications · 734 citations

    2

    h-index

1–5 of 301

Institutions

174

  1. Indiana University

    Bloomington, United States

    5 h-index

    5 publications

    701 citations

  2. University of Amsterdam

    Amsterdam, The Netherlands

    4 h-index

    8 publications

    167 citations

  3. Michigan State University

    East Lansing, United States

    4 h-index

    4 publications

    246 citations

  4. The University of Texas at Austin

    Austin, United States

    3 h-index

    7 publications

    588 citations

  5. Florida State University

    Tallahassee, United States

    3 h-index

    3 publications

    203 citations

  6. University of Antwerp

    Antwerp, Belgium

    3 h-index

    6 publications

    207 citations

  7. Indiana University Bloomington

    Bloomington, United States

    3 h-index

    3 publications

    108 citations

  8. Antwerp Management School

    Antwerp, Belgium

    2 h-index

    3 publications

    66 citations

1–8 of 174

Venues

  1. Communication Research

    CR · 5 publications · 647 citations

    5

    h-index

  2. Journal of Health Communication

    4 publications · 335 citations

    4

    h-index

  3. Media Psychology

    MP · 4 publications · 152 citations

    4

    h-index

  4. Human Communication Research

    3 publications · 180 citations

    3

    h-index

  5. Communication Research Reports

    CRR · 3 publications · 53 citations

    3

    h-index

1–5