Message Engagement is a theoretical construct within the domain of message design that specifies the cognitive, affective, and motivational processes through which a message captures and sustains an individual's attention and involvement in relation to its content and purpose.
48
Publications
2.6K
Citations
130
Authors
76
Institutions
Publications per year
2017–2026
37
Parents
Publications
48
Sender-intended functions of emojis in US messaging
Henriette Cramer, Paloma de Juan, Joel Tetreault · 2016 · 141 citations
1–5 of 48
Authors
130
- MK
2
h-index
- MC
2
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- JJ
2
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- AY
2
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- JL
2
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1–5 of 130
Institutions
76
Northwestern University
Evanston, United States
3 h-index
4 publications
280 citations
University of Southern California
Los Angeles, United States
2 h-index
7 publications
359 citations
University of Alabama
Tuscaloosa, United States
2 h-index
2 publications
133 citations
University of Georgia
Athens, United States
2 h-index
2 publications
110 citations
The University of Texas at Austin
Austin, United States
2 h-index
3 publications
130 citations
University of British Columbia
Vancouver, Canada
2 h-index
2 publications
202 citations
University of Toronto
Toronto, Canada
2 h-index
9 publications
198 citations
Universidad de Las Palmas de Gran Canaria
Las Palmas de Gran Canaria, Spain
2 h-index
6 publications
266 citations
1–8 of 76
Venues
- Journal of Product & Brand Management
2 publications · 138 citations
2
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- Health Communication
2 publications · 89 citations
2
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- Human Communication Research
2 publications · 54 citations
2
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- Behaviour and Information Technology
1 publications · 15 citations
1
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- International Journal of Environmental Research and Public Health
1 publications · 13 citations
1
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1–5