Concepedia

Myoung-Jin Chae

MC

Statistics

Publications

5

Citations

179

H-Index

5

Active since

2020

Affiliations

Soonchunhyang University(Current)

Myoung-Jin Chae is an author at Soonchunhyang University specializing in marketing, corporate social responsibility, and social sciences.

Publications per year

2020–2025

5

Publications

5

Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation

Myoung-Jin Chae, Yanghee Kim, Taewoo Roh · Journal of Retailing and Consumer Services · 2024 · 78 citations

Social Sciences, Marketing, Social Psychology +13

Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media

Myoung-Jin Chae · Sustainability · 2021 · 41 citations · Full text

Business, Communication, Marketing +16

Effects of the COVID-19 pandemic on sustainable consumption

Myoung-Jin Chae · Social Behavior and Personality An International Journal · 2021 · 28 citations · Full text

Business, Health Behavior, Marketing +17

The Effects of Message Tone and Formats of CSR Messages on Engagement in Social Media

Myoung-Jin Chae · Journal of Asian Finance Economics and Business · 2020 · 22 citations · Full text

Social Sciences, Communication, Marketing +17

Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets

Myoung-Jin Chae, Molan Kim · Journal of Retailing and Consumer Services · 2025 · 10 citations

Social Sciences, Marketing, Marketing Management +16

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