Concepedia

Message Congruence

Message Congruence is a construct in persuasive communication that denotes the degree to which the content, tone, and format of a sponsored message align coherently with the surrounding editorial or political context in which it is embedded.

25

Publications

1.5K

Citations

60

Authors

33

Institutions

Publications per year

2017–2026

8

Parents

Publications

25

A Study of the Influence of Image Congruence on Consumer Choice

Al E. Birdwell · The Journal of Business · 1968 · 299 citations

, , +14

Vividness Can Undermine or Enhance Message Processing: The Moderating Role of Vividness Congruency

Stephen M. Smith, David R. Shaffer · Personality and Social Psychology Bulletin · 2000 · 129 citations

, , +14

The Importance of Influencer-Message Congruence When Employing <i>Greenfluencers</i> to Promote Pro-Environmental Behavior

Sophie C. Boerman, Marijn H. C. Meijers, Wietske Zwart · Environmental Communication · 2022 · 120 citations · Full text

, , +15

Perceptual Congruence About Communication as Related to Satisfaction: Moderating Effects of Individual Characteristics.

John D. Hatfield, Richard C. Huseman · Academy of Management Journal · 1982 · 115 citations

, , +10

EQUIVOCAL MESSAGES IN ORGANIZATIONS

Linda L. Putnam, Ritch L. Sorenson · Human Communication Research · 1982 · 86 citations

, , +10

1–5 of 25

Authors

60

  1. SD
    Salvador del Barrio‐García

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  2. FM
    Francisco Muñoz‐Leiva

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  3. LP
    Lucía Porcu

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  4. BG
    Beatriz García-Carrión

    Universidad de Granada, Spain

    2 publications · 76 citations

    2

    h-index

  5. LL
    Linda L. Putnam

    University of California, Santa Barbara, United States

    1 publications · 86 citations

    1

    h-index

1–5 of 60

Institutions

33

  1. The University of Queensland

    Brisbane, Australia

    2 h-index

    4 publications

    46 citations

  2. Universidad de Granada

    Granada, Spain

    2 h-index

    8 publications

    304 citations

  3. Monash University

    Melbourne, Australia

    1 h-index

    1 publications

    12 citations

  4. University of Lisbon

    Lisbon, Portugal

    1 h-index

    1 publications

    12 citations

  5. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    32 citations

  6. University of Mississippi

    Oxford, United States

    1 h-index

    1 publications

    86 citations

  7. Kent State University

    Kent, United States

    1 h-index

    1 publications

    12 citations

  8. University of Auckland

    Auckland, New Zealand

    1 h-index

    3 publications

    168 citations

1–8 of 33

Venues

  1. Legislative Studies Quarterly

    1 publications · 65 citations

    1

    h-index

  2. Speech Monographs

    1 publications · 32 citations

    1

    h-index

  3. The Journal of Social Psychology

    1 publications · 12 citations

    1

    h-index

  4. Journal of Product & Brand Management

    1 publications · 16 citations

    1

    h-index

  5. British Food Journal

    1 publications · 24 citations

    1

    h-index

1–5