Concepedia
Statistics
Publications
1
Citations
299
H-Index
Active since
1968
Al E. Birdwell is an author specializing in message congruence, consumer imagery, and persuasion.
Publications per year
1968–1968
A Study of the Influence of Image Congruence on Consumer Choice
Al E. Birdwell · The Journal of Business · 1968 · 299 citations
Business, Marketing, Marketing Management +14
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