Concepedia

Media Monetization

Media Monetization is a systematic framework within media industries that establishes the mechanisms through which media content and user engagement are converted into financial revenue, distinguishing itself from related management models by its focus on value extraction across distribution platforms, audience analytics, and intellectual property rights.

56

Publications

2.7K

Citations

128

Authors

94

Institutions

Publications per year

2017–2026

41

Parents

Publications

56

Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform

Shijie Lu, Dai Yao, Xingyu Chen et al. · Marketing Science · 2021 · 197 citations

, , +17

Video Game Monetization (e.g., ‘Loot Boxes’): a Blueprint for Practical Social Responsibility Measures

Daniel L. King, Paul Delfabbro · International Journal of Mental Health and Addiction · 2018 · 197 citations

, , +14

Media capture in a democracy: The role of wealth concentration

Giacomo Corneo · Journal of Public Economics · 2005 · 159 citations

, , +12

Gaming disorder: A summary of its characteristics and aetiology

Orsolya Király, Patrik Koncz, Mark D. Griffiths et al. · Comprehensive Psychiatry · 2023 · 145 citations · Full text

, , +15

Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions

Eric K. Clemons · Journal of Management Information Systems · 2009 · 135 citations

, , +15

1–5 of 56

Authors

128

  1. MM
    Merja Myllylahti

    Auckland University of Technology, New Zealand

    2 publications · 143 citations

    2

    h-index

  2. MS
    Martin Spann

    Ludwig-Maximilians-Universität München, Germany

    2 publications · 42 citations

    2

    h-index

  3. MR
    Mark R. Johnson

    The University of Sydney, Australia

    2 publications · 185 citations

    2

    h-index

  4. K
    Eric K. Clemons

    University of Pennsylvania, United States

    2 publications · 145 citations

    2

    h-index

  5. FP
    Federico Pilati

    University of Chieti-Pescara, Italy

    1 publications · 27 citations

    1

    h-index

1–5 of 128

Institutions

94

  1. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    145 citations

  2. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    137 citations

  3. Auckland University of Technology

    Auckland, New Zealand

    2 h-index

    2 publications

    143 citations

  4. Ludwig-Maximilians-Universität München

    Munich, Germany

    2 h-index

    5 publications

    105 citations

  5. Vienna University of Economics and Business

    Vienna, Austria

    2 h-index

    2 publications

    96 citations

  6. University of Lucerne

    Lucerne, Switzerland

    1 h-index

    1 publications

    26 citations

  7. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    2 publications

    34 citations

  8. University of Oklahoma

    Norman, United States

    1 h-index

    1 publications

    51 citations

1–8 of 94

Venues

  1. Digital Journalism

    4 publications · 252 citations

    4

    h-index

  2. Social Media + Society

    4 publications · 281 citations

    4

    h-index

  3. Journal of Media Business Studies

    2 publications · 63 citations

    2

    h-index

  4. New Media & Society

    2 publications · 72 citations

    2

    h-index

  5. Journal of Management Information Systems

    JMIS · 2 publications · 186 citations

    2

    h-index

1–5