Concepedia

Media Loyalty

Media Loyalty is a theoretical construct within the domain of audience behavior that denotes the degree of consistent engagement and preferential attachment exhibited by individuals toward specific media outlets, platforms, or content providers over time, distinguishing it from related constructs such as audience satisfaction or media consumption frequency by emphasizing enduring relational commitment.

22

Publications

965

Citations

47

Authors

28

Institutions

Publications per year

2017–2026

9

Parents

Publications

22

Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis

Garima Gupta, Komal Singharia · Vision The Journal of Business Perspective · 2021 · 159 citations · Full text

, , +17

The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience

Carlos Flavián, Miguel Guinalíu, Raquel Gurrea · Journal of Retailing and Consumer Services · 2006 · 124 citations

, , +14

Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers

Jihye Kim, Minseong Kim · International Journal of Environmental Research and Public Health · 2022 · 68 citations · Full text

, , +17

Foreign fandom and the Liverpool FC: a cyber-mediated romance

Anthony K. Kerr, Paul Emery · Soccer and Society · 2011 · 59 citations

, , +15

Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Datis Khajeheian, Pejman Ebrahimi · European J of International Management · 2019 · 57 citations

, , +14

1–5 of 22

Authors

47

  1. WM
    Walter McDowell

    University of Miami, United States

    2 publications · 35 citations

    2

    h-index

  2. SJ
    Steven J. Dick

    United States Naval Observatory, United States

    2 publications · 35 citations

    2

    h-index

  3. DK
    Datis Khajeheian

    University of Tehran, Iran

    2 publications · 110 citations

    2

    h-index

  4. PE
    Pejman Ebrahimi

    Magyar Agrár- és Élettudományi Egyetem, Hungary

    2 publications · 110 citations

    2

    h-index

  5. RG
    Raquel Gurrea

    Universidad de Zaragoza, Spain

    1 publications · 124 citations

    1

    h-index

1–5 of 47

Institutions

28

  1. Johannes Gutenberg University Mainz

    Mainz, Germany

    1 h-index

    1 publications

    46 citations

  2. University of Zurich

    Zurich, Switzerland

    1 h-index

    2 publications

    60 citations

  3. University of Tennessee at Knoxville

    Knoxville, United States

    1 h-index

    1 publications

    16 citations

  4. Universidad de Zaragoza

    Zaragoza, Spain

    1 h-index

    3 publications

    372 citations

  5. University of Tehran

    Tehran, Iran

    1 h-index

    1 publications

    57 citations

  6. University of Alabama

    Tuscaloosa, United States

    1 h-index

    2 publications

    112 citations

  7. University of Delhi

    New Delhi, India

    1 h-index

    2 publications

    318 citations

  8. Universiti Putra Malaysia

    Seri Kembangan, Malaysia

    1 h-index

    3 publications

    63 citations

1–8 of 28

Venues

  1. Journal of Advertising Research

    JAR · 2 publications · 54 citations

    2

    h-index

  2. European J of International Management

    EJIM · 2 publications · 110 citations

    2

    h-index

  3. Journal of Broadcasting & Electronic Media

    2 publications · 76 citations

    2

    h-index

  4. International Journal of Sport Communication

    IJSC · 1 publications · 16 citations

    1

    h-index

  5. Vision The Journal of Business Perspective

    1 publications · 159 citations

    1

    h-index

1–5