Market Scanning is a strategic market analysis method that systematically monitors external market environments to identify emerging opportunities, threats, and trends, distinguishing itself from broader environmental analysis by its proactive, continuous, and intelligence-driven focus on actionable market signals.
57
Publications
3.5K
Citations
115
Authors
74
Institutions
Publications per year
2017–2026
4
Parents
Publications
57
Do managers listen to the market?
James B. Kau, James S. Linck, Paul H. Rubin · Journal of Corporate Finance · 2008 · 195 citations
New Product Exploration Under Environmental Turbulence
Erwin Danneels, Rajesh Sethi · Organization Science · 2010 · 178 citations · Full text
1–5 of 57
Authors
115
- DMDominique M. Hanssens
University of California, Los Angeles, United States
2 publications · 230 citations
2
h-index
- PH
2
h-index
- JS
2
h-index
- JB
2
h-index
- CG
2
h-index
1–5 of 115
Institutions
74
University of California, Los Angeles
Los Angeles, United States
3 h-index
4 publications
595 citations
University of Georgia
Athens, United States
2 h-index
3 publications
424 citations
The Open University
Milton Keynes, United Kingdom
2 h-index
3 publications
134 citations
Emory University
Atlanta, United States
2 h-index
2 publications
229 citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
2 publications
116 citations
University of North Texas
Denton, United States
2 h-index
4 publications
125 citations
Tzu Chi College of Technology
Hualien City, Taiwan
1 h-index
1 publications
15 citations
University of Central Florida
Orlando, United States
1 h-index
1 publications
178 citations
1–8 of 74
Venues
- Marketing Science
3 publications · 296 citations
3
h-index
- Choice Reviews Online
CRO · 3 publications · 37 citations
3
h-index
- Long Range Planning
2 publications · 224 citations
2
h-index
- Journal of Marketing Management
MM · 2 publications · 26 citations
2
h-index
- Marketing Intelligence & Planning
2 publications · 59 citations
2
h-index
1–5