Concepedia

Loyalty Clustering

Loyalty Clustering is a data-driven segmentation method that groups customers based on behavioral and attitudinal indicators of loyalty, distinguishing itself from general clustering techniques by specifically prioritizing loyalty-related dimensions such as repeat purchase patterns, engagement intensity, and emotional commitment to a brand.

10

Publications

486

Citations

31

Authors

14

Institutions

Publications per year

2017–2026

3

Parents

Publications

10

Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty

Seyed Mohammad Seyed Hosseini, Anahita Maleki, Mohammad Reza Gholamian · Expert Systems with Applications · 2009 · 227 citations

, , +15

Does “true” personal or service loyalty last? A longitudinal study

Liliana L. Bove, Lester W. Johnson · Journal of Services Marketing · 2009 · 50 citations

, , +10

Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Sarah Tanford, Şeyhmus Baloğlu · Cornell Hospitality Quarterly · 2012 · 48 citations

, , +16

Reward Redemption Behaviour in Retail Loyalty Schemes<sup>*</sup>

Andrew Smith, Leigh Sparks · British Journal of Management · 2008 · 40 citations

, , +11

Customer Loyality Segmentation on Point of Sale System Using Recency-Frequency-Monetary (RFM) and K-Means

Bayu Rizki, Nava Gia Ginasta, Muh Akbar Tamrin et al. · Jurnal Online Informatika · 2020 · 25 citations · Full text

, , +17

1–5 of 10

Authors

31

  1. AH
    Angela H. L. Chen

    Yuan Ze University, Taiwan

    1 publications · 19 citations

    1

    h-index

  2. ZZ
    Zohre Zalaghi

    Islamic Azad University, Tehran, Iran

    1 publications · 24 citations

    1

    h-index

  3. WC
    Wan-Ju Chang

    Chung Yuan Christian University, Taiwan

    1 publications · 19 citations

    1

    h-index

  4. MB
    Malihe Baqeri-dehnavi

    Qom University of Technology, Iran

    1 publications · 20 citations

    1

    h-index

  5. ST
    Sarah Tanford

    University of Nevada, Las Vegas, United States

    1 publications · 48 citations

    1

    h-index

1–5 of 31

Institutions

14

  1. Iran University of Science and Technology

    Tehran, Iran

    2 h-index

    4 publications

    701 citations

  2. University of Stirling

    Stirling, United Kingdom

    1 h-index

    1 publications

    40 citations

  3. University of Nevada, Las Vegas

    Las Vegas, United States

    1 h-index

    2 publications

    96 citations

  4. The University of Melbourne

    Melbourne, Australia

    1 h-index

    1 publications

    50 citations

  5. Jakarta State Polytechnic

    Depok, Indonesia

    1 h-index

    3 publications

    75 citations

  6. Universitas Saburai

    Bandar Lampung, Indonesia

    1 h-index

    4 publications

    44 citations

  7. University of Nottingham

    Nottingham, United Kingdom

    1 h-index

    1 publications

    40 citations

  8. National Changhua University of Education

    Changhua, Taiwan

    1 h-index

    2 publications

    44 citations

1–8 of 14

Venues

  1. Management Science Letters

    1 publications · 24 citations

    1

    h-index

  2. Jurnal Online Informatika

    1 publications · 25 citations

    1

    h-index

  3. Cornell Hospitality Quarterly

    CQ · 1 publications · 48 citations

    1

    h-index

  4. Journal of Advanced Transportation

    1 publications · 19 citations

    1

    h-index

  5. Journal of Services Marketing

    1 publications · 50 citations

    1

    h-index

1–5