Concepedia

Influencer Discourse

Influencer Discourse is a scholarly construct within the field of digital communication that denotes the systematic patterns of language, rhetoric, and representational practices employed by social media influencers to construct identity, mediate audience relationships, and legitimize knowledge within platform-mediated cultural economies.

106

Publications

7.9K

Citations

218

Authors

141

Institutions

Publications per year

2017–2026

80

Parents

Publications

106

Who are the social media influencers? A study of public perceptions of personality

Karen Freberg, Kristin Graham, Karen McGaughey et al. · Public Relations Review · 2010 · 1.3K citations

, , +14

Brand communication through digital influencers: Leveraging blogger engagement

Ebru Uzunoğlu, Sema Misci Kip · International Journal of Information Management · 2014 · 571 citations

, , +15

Communicative ❤ intimacies: Influencers and Perceived Interconnectedness

Crystal Abidin · Scholars' Bank (University of Oregon) · 2015 · 472 citations · Full text

, , +14

Emoji rhetoric: a social media influencer perspective

Jing Ge, Ulrike Gretzel · Journal of Marketing Management · 2018 · 276 citations

, , +14

Selling brands while staying “Authentic”: The professionalization of Instagram influencers

Loes van Driel, Delia Dumitrica · Convergence The International Journal of Research into New Media Technologies · 2020 · 260 citations · Full text

, , +14

1–5 of 106

Authors

218

  1. CA
    Crystal Abidin

    Curtin University, Australia

    6 publications · 668 citations

    6

    h-index

  2. SR
    Sara Rosenthal

    Columbia University, United States

    3 publications · 95 citations

    3

    h-index

  3. JL
    Jin Lee

    Curtin University, Australia

    3 publications · 160 citations

    3

    h-index

  4. HM
    Helen McCormick

    University of Manchester, United Kingdom

    2 publications · 300 citations

    2

    h-index

  5. MB
    Marta Blázquez

    University of Manchester, United Kingdom

    2 publications · 300 citations

    2

    h-index

1–5 of 218

Institutions

141

  1. Curtin University

    Perth, Australia

    4 h-index

    7 publications

    335 citations

  2. Umeå University

    Umeå, Sweden

    4 h-index

    4 publications

    163 citations

  3. Universidad Rey Juan Carlos

    Madrid, Spain

    3 h-index

    5 publications

    222 citations

  4. Columbia University

    New York, United States

    3 h-index

    8 publications

    316 citations

  5. Michigan State University

    East Lansing, United States

    3 h-index

    4 publications

    135 citations

  6. Universitat Jaume I

    Castellon, Spain

    2 h-index

    2 publications

    94 citations

  7. University of Vienna

    Vienna, Austria

    2 h-index

    3 publications

    141 citations

  8. Swinburne University of Technology

    Melbourne, Australia

    2 h-index

    2 publications

    90 citations

1–8 of 141

Venues

  1. New Media & Society

    6 publications · 231 citations

    6

    h-index

  2. Public Relations Review

    6 publications · 1.6K citations

    6

    h-index

  3. Social Media + Society

    4 publications · 169 citations

    4

    h-index

  4. Journal of Business Research

    JBR · 3 publications · 463 citations

    3

    h-index

  5. Journal of Marketing Management

    MM · 2 publications · 303 citations

    2

    h-index

1–5