Liz Barnes

Fast fashioning the supply chain: shaping the research agenda

Liz Barnes, Gaynor Lea‐Greenwood · Journal of Fashion Marketing and Management · 2006 · 410 citations

Logistics Processes, Supply Chain Analysis, Brand Strategy +17

Fast fashion in the retail store environment

Liz Barnes, Gaynor Lea‐Greenwood · International Journal of Retail & Distribution Management · 2010 · 162 citations

Consumer Culture, Fast Fashion, Arts +15

How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Shuang Zhou, Marta Blázquez, Helen McCormick et al. · Journal of Business Research · 2021 · 147 citations · Full text

Digital Marketing, Social Marketing, Social Influence +16

Fashion retailing – past, present and future

Helen McCormick, Joanna Cartwright, Patsy Perry et al. · Textile Progress · 2014 · 133 citations

Mobile Commerce, Digital Marketing, Interactive Marketing +12

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Shuang Zhou, Liz Barnes, Helen McCormick et al. · International Journal of Information Management · 2020 · 131 citations · Full text

Influencer Studies, Media Studies, Theoretical Contribution +12