Concepedia

Shuang Zhou

SZ

Statistics

Publications

3

Citations

356

H-Index

3

Active since

2020

Affiliations

Manchester Metropolitan University(Current)

University of Manchester

Hong Kong Polytechnic University

Shuang Zhou is an author at Manchester Metropolitan University specializing in social media, media studies, and influencer studies.

ORCID

Top concepts

Publications per year

2020–2023

3

Publications

3

How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Shuang Zhou, Marta Blázquez, Helen McCormick et al. · Journal of Business Research · 2021 · 147 citations · Full text

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Shuang Zhou, Liz Barnes, Helen McCormick et al. · International Journal of Information Management · 2020 · 131 citations · Full text

, , +12

Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda

Katia Vladimirova, Claudia E. Henninger, Sarah Ibrahim Alosaimi et al. · Journal of Global Fashion Marketing · 2023 · 78 citations · Full text

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