Concepedia

Gaynor Lea‐Greenwood

GL

Statistics

Publications

5

Citations

845

H-Index

5

Active since

1998

Affiliations

Manchester Metropolitan University(Current)

Gaynor Lea‐Greenwood is an author at Manchester Metropolitan University specializing in marketing, management, and fashion.

Top concepts

MarketingManagementArtsFashionBrand StrategyBrandingBusinessCostume DesignBrand ManagementConsumer Culture

Publications per year

1998–2010

5

Publications

5

Fast fashioning the supply chain: shaping the research agenda

Liz Barnes, Gaynor Lea‐Greenwood · Journal of Fashion Marketing and Management · 2006 · 410 citations

Logistics Processes, Supply Chain Analysis, Brand Strategy +17

The unhappy shopper, a retail experience: exploring fashion, fit and affordability

Rose Otieno, Chris Harrow, Gaynor Lea‐Greenwood · International Journal of Retail & Distribution Management · 2005 · 163 citations

Customer Satisfaction, Fashion Availability, Uk Stores +26

Fast fashion in the retail store environment

Liz Barnes, Gaynor Lea‐Greenwood · International Journal of Retail & Distribution Management · 2010 · 162 citations

Consumer Culture, Fast Fashion, Arts +15

Deshopping – the art of illicit consumption

Ruth Ä. Schmidt, Fiona Sturrock, Philippa Ward et al. · International Journal of Retail & Distribution Management · 1999 · 56 citations

Consumer Uncertainty, Behaviour Pattern, Behavioral Decision Making +18

Visual merchandising: a neglected area in UK fashion marketing?

Gaynor Lea‐Greenwood · International Journal of Retail & Distribution Management · 1998 · 54 citations

Visual Merchandising, Digital Marketing, Cohesive Brand Image +22

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