Concepedia

Implicit Persuasion

Implicit Persuasion is a persuasive communication strategy within the domain of advertising persuasion that operates through subtle, non-declarative cues or contextual elements designed to influence consumer attitudes or behaviors without explicit claims or direct overt messaging.

38

Publications

1.8K

Citations

103

Authors

75

Institutions

Publications per year

2017–2026

14

Parents

Publications

38

Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles

Maurits Kaptein, Panos Markopoulos, Boris de Ruyter et al. · International Journal of Human-Computer Studies · 2015 · 314 citations · Full text

, , +14

When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts

Patti Williams, Gavan J. Fitzsimons, Lauren Block · Journal of Consumer Research · 2004 · 160 citations

, , +17

CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion

Brett Martin, Bodo Lang, Stephanie Wong et al. · Journal of Advertising · 2003 · 119 citations

, , +14

Review of Silent Messages: Implicit Communication of Emotions and Attitudes. 2nd ed.

ELLEN BERSCHEID · Contemporary Psychology · 1981 · 101 citations

, , +15

Religious Appeals and Implicit Attitudes

Bethany Albertson · Political Psychology · 2010 · 84 citations

, , +11

1–5 of 38

Authors

103

  1. CT
    Colin Tucker Smith

    University of Florida, United States

    2 publications · 35 citations

    3

    h-index

  2. JM
    Julia M. Puaschunder

    New School, United States

    3 publications · 65 citations

    3

    h-index

  3. JD
    Jan De Houwer

    Ghent University, Belgium

    2 publications · 35 citations

    3

    h-index

  4. TR
    Tanya R. Berry

    University of Alberta, Canada

    2 publications · 59 citations

    2

    h-index

  5. EL
    Edoardo Lombardi Vallauri

    Roma Tre University, Italy

    2 publications · 129 citations

    2

    h-index

1–5 of 103

Institutions

75

  1. University of Florida

    Gainesville, United States

    3 h-index

    2 publications

    35 citations

  2. New School

    New York, United States

    3 h-index

    3 publications

    65 citations

  3. Ghent University Hospital

    Ghent, Belgium

    3 h-index

    4 publications

    70 citations

  4. University of Alberta

    Edmonton, Canada

    2 h-index

    2 publications

    59 citations

  5. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    195 citations

  6. Columbia University

    New York, United States

    2 h-index

    2 publications

    52 citations

  7. Roma Tre University

    Rome, Italy

    2 h-index

    5 publications

    300 citations

  8. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    3 publications

    56 citations

1–8 of 75

Venues

  1. SSRN Electronic Journal

    Repository · 1 publications · 21 citations

    2

    h-index

  2. Journal of Experimental Social Psychology

    2 publications · 62 citations

    2

    h-index

  3. SpringerPlus

    1 publications · 72 citations

    1

    h-index

  4. Journal of Advertising Research

    JAR · 1 publications · 30 citations

    1

    h-index

  5. International Journal of Market Research

    1 publications · 16 citations

    1

    h-index

1–5