Global Positioning Strategy is a strategic framework within international marketing that defines how a firm establishes and differentiates its brand or product in the global marketplace by aligning consistent core positioning elements across diverse national markets while adapting to local consumer perceptions and competitive dynamics.
56
Publications
4.9K
Citations
120
Authors
73
Institutions
Publications per year
2017–2026
7
Publications
56
Special Issue on Global Positioning System
Per Enge, P. Misra · Proceedings of the IEEE · 1999 · 445 citations
Computing, Geoinformatics, Geodesy +11
Going Global: Lessons from Late Movers
C. A. Bartlett, Snehashis Ghoshal · 2000 · 413 citations
Country of origin marketing over the product life cycle
Hanne Niss · European Journal of Marketing · 1996 · 277 citations
1–5 of 56
Authors
120
- GS
2
h-index
- RI
2
h-index
- NM
2
h-index
- DL
2
h-index
- RB
2
h-index
1–5 of 120
Institutions
73
University of Pretoria
Pretoria, South Africa
3 h-index
7 publications
222 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
1K citations
Michigan State University
East Lansing, United States
2 h-index
2 publications
62 citations
Aalborg University
Aalborg, Denmark
2 h-index
2 publications
300 citations
Beihang University
Beijing, China
2 h-index
4 publications
233 citations
Universidad de Navarra
Pamplona, Spain
1 h-index
1 publications
13 citations
University of Montevallo
Montevallo, United States
1 h-index
1 publications
58 citations
Sungkyunkwan University
Seoul, South Korea
1 h-index
1 publications
21 citations
1–8 of 73
Venues
- Journal of Marketing
JM · 3 publications · 1.3K citations
3
h-index
- SSRN Electronic Journal
Repository · 3 publications · 55 citations
3
h-index
- Journal of International Marketing
2 publications · 108 citations
2
h-index
- Journal of Consumer Marketing
2 publications · 140 citations
2
h-index
- Journal of Business Research
JBR · 2 publications · 278 citations
2
h-index
1–5