Statistics
Publications
1
Citations
277
H-Index
1
Active since
1996
Affiliations
Aalborg University(Current)
Hanne Niss is an author at Aalborg University specializing in international marketing strategy, international product positioning, and country-of-origin associations.
Publications per year
1996–1996
1
1
Country of origin marketing over the product life cycle
Hanne Niss · European Journal of Marketing · 1996 · 277 citations
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