Concepedia

Gain-framed Messaging

Gain-Framed Messaging is a persuasive communication strategy within health persuasion that emphasizes the positive outcomes or benefits of adopting a recommended behavior, distinguishing it from loss-framed alternatives by focusing on gains rather than avoided losses.

235

Publications

16K

Citations

638

Authors

314

Institutions

Publications per year

2017–2026

99

Parents

Publications

235

Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

Angela Y. Lee, Jennifer Aaker · Journal of Personality and Social Psychology · 2004 · 1.4K citations

, , +15

The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice

Alexander J. Rothman, Roger D. Bartels, Jhon Wlaschin et al. · Journal of Communication · 2006 · 763 citations

, , +17

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon MacDonnell Mesler, Darren W. Dahl · Journal of Marketing Research · 2011 · 733 citations

, , +16

Personalized Persuasion

Jacob B. Hirsh, Sonia K. Kang, Galen V. Bodenhausen · Psychological Science · 2012 · 497 citations

, , +17

Framing Climate Change: Exploring the Role of Emotion in Generating Advocacy Behavior

Robin L. Nabi, Abel Gustafson, Risa Jensen · Science Communication · 2018 · 436 citations

, , +17

1–5 of 235

Authors

638

  1. PS
    Peter Salovey

    Yale University, United States

    16 publications · 3K citations

    15

    h-index

  2. AJ
    Alexander J. Rothman

    University of Minnesota, United States

    10 publications · 2.2K citations

    10

    h-index

  3. AE
    Amy E. Latimer‐Cheung

    Queen's University, Canada

    9 publications · 644 citations

    9

    h-index

  4. HD
    Hein de Vries

    Maastricht University, Netherlands

    8 publications · 499 citations

    8

    h-index

  5. JV
    Jonathan van ‘t Riet

    Radboud University Nijmegen, Netherlands

    8 publications · 499 citations

    8

    h-index

1–5 of 638

Institutions

314

  1. Yale University

    New Haven, United States

    16 h-index

    60 publications

    7.9K citations

  2. Maastricht University

    Maastricht, The Netherlands

    9 h-index

    26 publications

    1.7K citations

  3. Northwestern University

    Evanston, United States

    8 h-index

    9 publications

    1.8K citations

  4. Queen's University

    Kingston, Canada

    7 h-index

    20 publications

    601 citations

  5. City University of Hong Kong

    Hong Kong, Hong Kong

    6 h-index

    6 publications

    133 citations

  6. Florida State University

    Tallahassee, United States

    6 h-index

    12 publications

    1.2K citations

  7. Wageningen University & Research

    Wageningen, The Netherlands

    6 h-index

    8 publications

    329 citations

  8. Washington State University

    Pullman, United States

    6 h-index

    9 publications

    645 citations

1–8 of 314

Venues

  1. Health Communication

    24 publications · 860 citations

    18

    h-index

  2. Journal of Health Communication

    16 publications · 628 citations

    15

    h-index

  3. Health Psychology

    9 publications · 1.4K citations

    9

    h-index

  4. Journal of Health Psychology

    7 publications · 315 citations

    7

    h-index

  5. Psychology and Health

    7 publications · 442 citations

    7

    h-index

1–5