Festival Segmentation is a methodological framework within festival tourism research that classifies attendees or events into distinct groups based on shared characteristics such as behavioral patterns, motivational drivers, or sociodemographic attributes to enable targeted marketing and strategic management.
43
Publications
2.6K
Citations
91
Authors
47
Institutions
Publications per year
2017–2026
13
Parents
Publications
43
1–5 of 43
Authors
91
- MS
7
h-index
- MK
6
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3
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- JG
3
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- MD
3
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1–5 of 91
Institutions
47
North-West University
Potchefstroom, South Africa
7 h-index
20 publications
625 citations
Free University of Bozen-Bolzano
Bolzano, Italy
3 h-index
7 publications
232 citations
Bournemouth University
Poole, United Kingdom
2 h-index
4 publications
106 citations
University of Córdoba
Córdoba, Spain
2 h-index
5 publications
347 citations
Michigan State University
East Lansing, United States
2 h-index
2 publications
41 citations
Texas Tech University
Lubbock, United States
2 h-index
2 publications
67 citations
The University of Queensland
Brisbane, Australia
2 h-index
3 publications
94 citations
Universidad Casa Grande
Guayaquil, Ecuador
2 h-index
3 publications
321 citations
1–8 of 47
Venues
- International Journal of Event and Festival Management
IJEFM · 4 publications · 158 citations
4
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- Scandinavian Journal of Hospitality and Tourism
3 publications · 81 citations
3
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- Journal of Convention & Event Tourism
JCET · 3 publications · 106 citations
3
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- International Journal of Contemporary Hospitality Management
3 publications · 79 citations
3
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- Festival Management and Event Tourism
2 publications · 242 citations
2
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1–5