Concepedia

Ethnocentrism Reduction

Ethnocentrism Reduction is a training construct within cross-cultural preparation programs that systematically diminishes the tendency to judge other cultures by one’s own cultural standards, thereby fostering more objective and adaptive intercultural attitudes and behaviors.

40

Publications

1.9K

Citations

86

Authors

55

Institutions

Publications per year

2017–2026

10

Parents

Publications

40

The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism

Pilar Fernández Ferrín, Aitor Calvo‐Turrientes, Belén Bande et al. · Food Quality and Preference · 2017 · 190 citations

, , +16

Celebrity and foreign brand name as moderators of country-of-origin effects

Paul Chao, Gerhard A. Wührer, Thomas Werani · International Journal of Advertising · 2005 · 182 citations

, , +17

Ethnocentrism in TESOL: Teacher education and the neglected needs of international TESOL students

Dilin Liu · ELT Journal · 1998 · 150 citations

, , +10

Examining the relationships between e-WOM, consumer ethnocentrism and brand equity

Yang Sun, Héctor González‐Jiménez, Shenghui Wang · Journal of Business Research · 2020 · 149 citations

, , +14

Overcoming Ethnocentrism Through Developing Intercultural Communication Sensitivity and Multiculturalism

Qingwen Dong, Kenneth D. Day, Christine M. Collaco · 2008 · 110 citations

, , +10

1–5 of 40

Authors

86

  1. MH
    Marc Hooghe

    KU Leuven, Belgium

    3 publications · 217 citations

    3

    h-index

  2. SG
    Sevil Güner

    Ege University, Türkiye

    1 publications · 18 citations

    1

    h-index

  3. RL
    Robert L. Wilken

    ESCP Business School, Germany

    1 publications · 19 citations

    1

    h-index

  4. YR
    Yolanda Rodríguez Castro

    Universidade de Vigo, Spain

    1 publications · 14 citations

    1

    h-index

  5. MB
    Marilynn B. Brewer

    The Ohio State University, United States

    1 publications · 17 citations

    1

    h-index

1–5 of 86

Institutions

55

  1. KU Leuven

    Leuven, Belgium

    3 h-index

    7 publications

    485 citations

  2. California Southern University

    Chandler, United States

    1 h-index

    1 publications

    68 citations

  3. HHL Leipzig Graduate School of Management

    Leipzig, Germany

    1 h-index

    1 publications

    19 citations

  4. Universidad de Navarra

    Pamplona, Spain

    1 h-index

    1 publications

    190 citations

  5. Széchenyi István University

    Győr, Hungary

    1 h-index

    2 publications

    20 citations

  6. Mersin Üniversitesi

    Mersin, Türkiye

    1 h-index

    1 publications

    18 citations

  7. California State University, Long Beach

    Long Beach, United States

    1 h-index

    2 publications

    128 citations

  8. Principia College

    Elsah, United States

    1 h-index

    1 publications

    36 citations

1–8 of 55

Venues

  1. 4

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 213 citations

    2

    h-index

  3. Journal of Global Marketing

    2 publications · 51 citations

    2

    h-index

  4. Political Behavior

    1 publications · 66 citations

    1

    h-index

  5. 1

    h-index

1–5