Concepedia

Thomas Werani

TW

Statistics

Publications

2

Citations

199

H-Index

2

Active since

2005

Affiliations

Johannes Kepler University of Linz(Current)

Thomas Werani is an author at Johannes Kepler University of Linz specializing in business, strategic management, and strategic planning.

Publications per year

2005–2015

2

Publications

2

Celebrity and foreign brand name as moderators of country-of-origin effects

Paul Chao, Gerhard A. Wührer, Thomas Werani · International Journal of Advertising · 2005 · 182 citations

Business, Marketing, Marketing Management +17

How should successful business models be configured? Results from an empirical study in business-to-business markets and implications for the change of business models

Thomas Werani, Bernhard Freiseisen, Petra Martinek-Kuchinka et al. · Journal of Business Economics · 2015 · 17 citations

Business, Strategic Management, Strategy +17

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