Donation Propensity is a predictive construct in fundraising analytics that denotes an individual’s likelihood to contribute financially to a peer-to-peer fundraising campaign based on behavioral, demographic, and psychographic indicators.
193
Publications
9.9K
Citations
531
Authors
309
Institutions
Publications per year
2017–2026
83
Parents
Publications
193
1–5 of 193
Authors
531
- RB
5
h-index
- CF
3
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- AD
3
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- PA
3
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- RH
3
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1–5 of 531
Institutions
309
Vrije Universiteit Amsterdam
Amsterdam, The Netherlands
7 h-index
16 publications
1.1K citations
University of Kent
Canterbury, United Kingdom
4 h-index
4 publications
589 citations
The Ohio State University
Columbus, United States
4 h-index
7 publications
426 citations
Chinese University of Hong Kong
Hong Kong, Hong Kong
4 h-index
7 publications
189 citations
Pennsylvania State University
State College, United States
4 h-index
5 publications
193 citations
Princeton University
Princeton, United States
4 h-index
4 publications
551 citations
University College London
London, United Kingdom
3 h-index
5 publications
237 citations
Ohio University
Athens, United States
3 h-index
9 publications
274 citations
1–8 of 309
Venues
- Transfusion
8 publications · 296 citations
8
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- Nonprofit and Voluntary Sector Quarterly
NVSQ · 7 publications · 243 citations
7
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- International Journal of Nonprofit and Voluntary Sector Marketing
6 publications · 159 citations
6
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- SSRN Electronic Journal
Repository · 5 publications · 167 citations
5
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- Journal of Retailing and Consumer Services
4 publications · 102 citations
4
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1–5